13 Incredible Text Messaging Marketing Statistics
Text messaging marketing is one of the most effective ways to reach and engage your target audience. That’s why numerous companies are utilizing this advertising tool in every campaign.
Running a successful business or organization is merely impossible without well-thought marketing campaigns. And one of the most effective ways to start promoting your product or service is to consider some of the text messaging marketing statistics we’ve gathered for you.
Fascinating Text Messaging Marketing Statistics (Editor’s Picks)
- 92% of Americans own a device that can receive SMS.
- 83% of millennials need less than 90 seconds to open a received SMS.
- The open rate for SMS is 90%, compared to 20% for email.
- 50% of customers would rather contact support via SMS.
- 292 million Americans use text messages.
Text Messaging Statistics 2019
1. 92% of Americans own a device that can receive SMS.
Yes, it seems like smartphones are everywhere, but that’s not quite the case. Apparently, only 68% of the American population own smart devices, as opposed to 92% that have a device that can send and receive SMS messages.
So, 24% of the population is ignored by mainstream marketing campaigns. This opens a window for reaching millions of potential clients and customers. Among other text message marketing facts, this one is maybe the most important for every business owner trying to decide if this tool is effective enough.
2. 83% of millennials need less than 90 seconds to open a received text message.
Millennials are one of the most engaged demographics when it comes to advertising. They are tech-savvy and use the latest technologies on an everyday basis. Nevertheless, according to text message marketing trends in 2019, the vast majority Millennials, are still using text messages and opening them within a minute and a half once received.
3. 75% of Millennials love learning about deliveries, surveys, and promotions via text.
Another interesting fact about this demographic is that they prefer SMS over emails and similar message platforms. A whopping three-quarters of them would rather learn about their deliveries, surveys or promotions via SMS, according to the latest stats on text message marketing.
4. 5 billion people send and receive text messages.
If we think globally, we’ll easily conclude that the potential target audience is still using SMS. There are more than 5 billion people in the world that still send and receive texts on their devices. Most of those devices are smart ones, but there are still a lot of people without them. That’s the main reason for the obvious text message marketing growth in the last few years.
5. 23% more people will receive SMS marketing in 2020.
Another interesting fact about the growth of SMS marketing is that 48.7 million people will opt-in to receive advertisements from companies via text messages in 2020. This is a big increase if we compare to the trends just a couple of years ago. According to the gathered text message marketing stats, 23% more people will choose to communicate with companies using SMS in 2020 than in 2016.
6. The open rate for SMS is 90%, compared to 20% for email.
Email marketing is definitely one of the mainstream marketing strategies in the last decade. This marketing tool is very efficient since it goes directly to people’s inbox, and every fifth one is being opened.
But according to the latest text message marketing open rates, it becomes clear that this marketing channel is much more efficient. Namely, nine in ten text messages sent through marketing campaigns will get opened and viewed. The more people open the message, the better response rate will be.
7. The response rate for SMS is 45%.
As suggested above, text message marketing response rates are noticeably higher than those marketers can achieve with email marketing. Data suggest that the SMS marketing response rate is somewhere at 45%, while email marketing gets only a 6% response rate. This means that people are 7.5 times more likely to open and respond to SMS rather than email marketing.
8. 50% of customers would rather contact support via SMS than through other channels.
People still love messaging, and that can be seen in gathered text message marketing statistics, which suggest that around 50% of customers will reach out to support using SMS rather than using other channels. These numbers also show that not only the text messaging is effective to make the first contact with customers, it is also a great channel for people to find more information and seek assistance.
9. 50% of consumers that get text message advertisement will make a purchase.
When it comes to actual purchase and conversion rates, text message marketing trends also show the efficiency of this advertising channel. Namely, half of the people who received the branded SMS will positively respond and complete the purchase.
10. SMS marketing increased by 92% for B2Cs between 2015 and 2017.
During the short period of 3 years, more precisely, between 2015 and 2017, SMS marketing recorded substantial growth of 92% for B2Cs and fascinating growth of 197% for B2Bs. These text message marketing statistics are once again showing that this type of advertisement is not only efficient but is also getting more popular over the years.
11. 62% of cellphone owners will check for messages first thing in the morning.
Cellphones have changed the way people perceive themselves and the world around them. These devices have become our virtual extensions, and we’re treating them that way.
Keeping this in mind, it is not surprising that, according to text message marketing stats, close to two-thirds of phone owners will click on their device and look for the new messages first thing in the morning. This habit is making the marketer’s job a lot easier, and that’s another reason why SMS marketing is so successful.
12. People answer text messages within 90 seconds.
One of the fun facts about text message marketing is that, when deciding to respond to email, people need only a minute and a half. Text messages are beating email marketing at almost every aspect, so it’s not surprising that marketers prefer going down that road.
13. 292 million people in the US and Canada use text messages
North America is a large market and a great place for companies and a great place for starting and growing businesses. There are a lot of tech-savvy people there who are accustomed to modern marketing. According to statistics on text message marketing, there are more than 292 million Americans that use text messages on a daily basis. That’s 80% of the total population!
The numbers presented above should be used as motivation by every aspiring marketer looking for advertising space. Clearly, SMS is still very popular among people and should be exploited as an efficient marketing channel.
Q: What percentage of text messages are read?
A: Approximately 90% of people will open and read text messages. This is probably due to a habit developed in the past when the SMS was the only time your phone would pop-up the notification.
Q: Is text message marketing effective?
A: Considering all available data on this marketing channel, we can say without a doubt that text message marketing is very effective. The reasons for that are numerous. People will most likely open, read, and respond to SMS. The first thing they do in the morning is check for messages. In the end, conversion rates are sky-high when it comes to this type of marketing.
Q: How many texts does the average person send a month?
A: According to a 2018 survey, the average American sends and receives 33,834 text messages every year. If we break this number down, we’ll learn that 2,819 text messages are sent and received, on average, every month.
Q: How many text messages are sent a day in 2019?
A: Some of the latest surveys show that approximately 23 billion text messages are sent every day. This means that 270.000 short messages are sent every second.
Going through all the text messaging marketing statistics, it becomes obvious that this channel shouldn’t be avoided while working on marketing campaigns.
Numbers are sending a clear message:
Open rates are high, response rates are high, conversion rates are high. When you have all of that, you’ll probably manage to grow your business, sell more your products or services, and increase your overall income.