54 Powerful Marketing Statistics
Have you had the chance to look at the latest marketing statistics? Whether you already have marketing strategies in place or are just starting to create one, these statistics will benefit you and your company.
Numbers can sometimes be scary, but they tell us how to go about our marketing efforts. One wrong move and your business can suffer from little to no leads, blind ad spend, and lots of wasted time. Thankfully, marketing stats will help you create an effective marketing strategy.
Top Marketing Facts & Stats - Editor’s Pick
- 54% of consumers want more video content from a brand they follow
- 75% of internet users don’t scroll past the first page of search results
- 82% of users open every SMS they receive
- 51% of smartphone users discovered a new brand or company while searching online
- 67% of marketers consider incorporating AR/VR technology in their digital marketing campaigns.
General Digital Marketing Statistics
1. There are currently 4.4 billion internet users.
Out of the 7.7 billion of the total world population, we have 4.4 billion internet users. This simply indicates the acceleration of global internet usage. People are nearly always online, so if you bring your marketing strategies to the digital world, you can connect to many potential consumers.
2. 6 hours and 42 minutes is the average daily time spent on the internet.
Indeed, people are browsing the internet for long hours. Considering that we are online for about seven hours per day, you have plenty of time to interact with the audience and promote your products and services.
Video Marketing Statistics
The appeal of videos today cannot be denied. Known as great storytellers, they can communicate your message to thousands of viewers quickly and in a straightforward way.
3. 54% of consumers want more video content from a brand they follow.
This only goes to show that there’s an increasing demand for videos. Gone are the days when videos were consumed for entertainment purposes only. Nowadays, video content can undoubtedly extend a brand’s reach.
4. 87% of marketers use video as a marketing tool.
Video marketing statistics show that marketers see great potential in video content to improve brand trust. To be exact, 87% of marketing professionals now include video in their marketing strategy.
5. By 2020, videos will account for 82% of all consumer web traffic.
By 2020, it’s forecasted that there will be nearly a million minutes of video per second crossing the internet. As the demand for video content rises, the video traffic will be accounted for 82% of all internet traffic from both businesses and consumers.
6. YouTube is the most used channel for video marketing.
YouTube remains the top channel used by video marketers. To be specific, 87% of them used the platform for marketing purposes. To top that off, 80% of those marketers reported that YouTube video marketing has been successful for them.
7. 84% of marketers say that LinkedIn video marketing is showing good levels of success.
There might be fewer marketers who use LinkedIn for video marketing, but 84% of them said that doing so was successful. That said, aside from YouTube, there are other tools or platforms that you can use to up your game in video marketing.
8. 56% of consumers watch videos in the evening.
Video marketing statistics reveal that 56% of the general population watch video content in the evening, while 43% of them do it in the afternoon. Only 33% watch videos first thing in the morning. Now you have a better idea of the best time to post your video content.
9. 39% of viewers wouldn’t watch a video from a brand again if they had a poor mobile viewing experience.
We weren’t just guessing when we said that videos are appealing today, and this stat proves it. According to a study, after having a bad experience with a brand’s mobile video, 39% of consumers would not watch another video from that brand.
To make things much worse, 31% of these consumers said that they would not purchase its product, while 24% would unfollow the brand.
Content Marketing Statistics
We saw how videos could boost your digital marketing efforts. But it doesn’t mean that you should create videos all the time to retain a strong audience connection. That would be pretty laborious, to be honest, but it’s not the only content type that can improve your marketing efforts.
10. Illustrations and photos are the third most popular content medium used by B2C marketers.
Content marketing statistics reveal that illustrations and photos are still an effective type of content, with 67% of marketers using them for marketing purposes. They are just one spot behind social media posts. Social media is so popular that 96% of marketers are using them to encourage engagement with consumers.
11. 69% of B2C marketers increased their use of audio/visual content.
Aside from the use of images and written digital content, content marketers are also embracing audio/visual content, including videos, live streams, and webinars. Of course, if the content usage evolves, so should your content marketing strategy. This way, your competitors won’t overrun you.
12. 80% of marketers saw increased dwell time on their website because of video content.
Dwell time refers to the length of time that a reader spends on your site. The longer the dwell time, the better, as it seems like people are getting the answers they need from your content. If you’re struggling to increase your dwell time with long-form written content, it might be time to upload some videos because 80% of those who did it saw an increased dwell time.
13. 17% of content marketers plan on incorporating podcasts into their marketing strategy.
The use of podcasts is also steadily increasing in the content marketing arena. One possible reason is the convenience that podcasts offer. All the users have to do is press the play button, and they will get your message while doing other stuff. Simply put, podcasts allow them to multitask and be engaged with your content at the same time.
14. Email campaigns and educational content are the top content marketing methods for B2B marketers.
According to B2B marketers, email campaigns (87%) and educational content (77%) are the top content marketing methods today. Moreover, they revealed that these methods are effective in nurturing the audience, leads, and subscribers.
Email Marketing Statistics
15. Email is SMBs’ main driver of customer acquisition and retention.
Around 81% of small and midsize businesses rely on email as their main customer acquisition tool, while 80% of them use email for customer retention. This only proves that email marketing is far from being dead.
16. The average ROI for email marketing is 38:1.
According to email marketing statistics, brands that use email marketing have an average ROI of 38:1. In layman’s terms, this means that you can get 38 times the amount you invested in email marketing.
17. 99% of consumers check emails every day.
Do people really take time to open emails? Yes, a whopping 99% of consumers check their emails daily. Despite this great number, followers can still be pushed to unsubscribe from your mailing list. In fact, 59% of them said they would do so if they receive too many irrelevant emails. That said, you better watch out for the volume and quality of your messages.
18. 49% of US consumers want to receive weekly promotional emails from their favorite brands.
If you’re in the retail industry, you probably already have an idea of how often you must send out emails. But we aren’t just talking about any type of email here. Around 49% of your potential consumers want promotional emails on a weekly basis.
19. Personalized promotional emails have a 29% higher open rates than non-personalized messages.
This stat simply shows the potential of personalized messages. They may have a direct impact on the consumers, as it seems like you’re directly reaching out to them. They will, in turn, be engaged with your email and encouraged to read it and even click through to your website.
20. Up to 60% of email opens will happen on mobile devices.
Interestingly, mobile devices are accountable for up to 60% of total email opens. This means that aside from personalizing emails, you need to make them mobile responsive. However, email open rate on mobile still varies depending on the industry. For instance, mobile readership in leisure, sports, and recreation industries can reach up to 60% of followers as they attract a younger mobile audience.
Search Engine Optimization Statistics
Now that you know how powerful email marketing is let’s check all the fuss about SEO and its role in your marketing strategy. Do you really need to be on Google’s first page? Let’s find out through these stats.
21. 75% of internet users don’t scroll past the first page of search results.
Want people to click on your website? Marketing isn’t enough because you need SEO too. A study revealed that 75% of users only check the first page of search results. That said, you need to get your website on top of the Google search results. This way, when people search for a term related to your business or your product, your website will show up among the top results.
Make your website SEO-friendly. That means working on your content, page speed, backlinks, and other ranking factors.
22. Google has over 200 factors to consider when ranking websites.
If you think that landing on Google’s first page is easy, you need to think twice. This search engine uses more than 200 factors to rank websites. If you’re not optimizing your website based on those factors, you’ll be far from the first page.
To give you an idea, some of Google’s ranking factors include domain, image optimization, content, and keyword prominence.
23. Content is the most important factor for an SEO-friendly website.
This simply shows that content marketing is a vital part of SEO. Think about it; if you have a website without informative content, Google wouldn’t know how and where to rank you in the search engine results pages (SERPs).
24. 40% of consumers will leave a page that takes more than three seconds to load.
Page loading speed is among Google’s hundreds of ranking factors. If your site takes longer than three seconds to load, you might want to make some adjustments. Otherwise, you will lose potential customers.
Not convinced? A study shows that 79% of consumers who experienced poor site performance are less likely to purchase from the same website again.
25. Almost 50% of web pages on Google’s first page use HTTPS encryption.
Google already confirmed that it uses HTTPS as a ranking signal. This explains why nearly half of the pages you’ll find on the first page of SERPs have SSL certificates. Also, let’s not forget that people are more likely to click on a website that shows proof of secure connection for hassle-free transactions.
26. Only 7% of search engine users will reach the third page of SERPs.
Our search engine optimization statistics couldn’t be any clearer about the benefits of being on Google’s first page. Although there are still users who reach Google’s third page, being on the first page gives you more opportunities to increase audience reach and level of engagement.
27. The first five organic results of Google’s first page account for 67.60% of all clicks.
While paid ads have the capacity to show your company or website on Google’s first page, nothing beats the organic results. Note that most users prefer clicking on them, which is why 67.60% of all clicks go to the first five organic results of Google’s first page.
Social Media Marketing Statistics
After SEO, let’s take a look at another marketing trend – social media marketing. Just imagine a business without a social media presence. You would most likely be skeptical about its products or services. Hence, social media is important to establish your trustworthiness. By incorporating it into your overall marketing strategy, you would entice more people to communicate with your brand.
28. 58.8% of marketers believe that social media is very important to their overall marketing strategy.
The popularity of social media seems to be getting stronger, which is true even for marketing professionals. According to social media marketing statistics, 58.8% of marketers said that social media is very important to their overall marketing strategy. Meanwhile, 30.5% of them said that it’s somewhat important.
This only shows that marketing professionals are embracing social media and are seeing its potential to widen audience reach.
29. All generations are exposed to social media platforms.
From baby boomers to millennials, everyone is using various social media platforms. It was found that 90.4% of millennials are social media users, making them the generation with the highest exposure to social media. Meanwhile, 77.5% of Gen X and 48.2% of baby boomers are using social media.
30. Facebook is the leading social media platform.
Wondering which platform to use for your social media campaign? Facebook is a great place to start since that’s where you’ll find most people nowadays. Around 68% of US adults report that they use Facebook. Sure enough, Facebook can connect you to the specific audience you want to reach.
31. For B2B brands, the second most important platform is LinkedIn, and for B2C brands, it’s Instagram.
Social media marketing isn’t just about using the most popular social media platform (Facebook) because there are also other players in the industry. While many brands see Facebook as the most important platform today, B2B and B2C brands are also using LinkedIn and Instagram.
32. 37% of consumers find purchase inspiration on social media networks.
Social media marketing statistics suggest that social networks are among the biggest sources of purchase inspiration for consumers. By using social media and strengthening your online presence, you can inspire people to make a purchase, leading to more sales.
33. The content priorities of social marketers are not in line with consumers’ preferences.
The top three content priorities of social marketers today include creating posts that teach (61%), tell a story (58%), and inspire (53%). On the other hand, consumers are looking for posts about discounts and sales (73%), new products and services (60%), and posts that teach them something (59%).
Fast Mobile Marketing Statistics
The emergence of mobile devices significantly changed the way we live our lives. It’s now easier to connect with our loved ones, send important messages, and even promote a brand. Thanks to mobile marketing, we can further increase the level of engagement with our target market.
If you’re eager to learn more about this aspect of marketing, the following stats will bring you new knowledge.
34. The average smartphone conversion rate increased by 64%.
Indeed, mobile devices have taken over the world. We use it nowadays for everything — researching products, getting to know a brand, purchasing items, etc. It is no wonder then that smartphone conversion rates are rapidly increasing.
35. 89% of people would recommend a brand if they had a positive brand experience on mobile.
If you’re still hesitant about including mobile strategies into your overall marketing efforts, this stat should be able to convince you. People are so into great mobile experiences that they would even recommend a brand that gave them a positive experience on mobile.
SMS Marketing Stats
Text messaging has been around for so many years, so let’s check out what role it plays in today’s marketing industry.
36. 2.29 billion people can be reached through SMS and not via the internet.
There’s definitely a huge audience for SMS marketing. Currently, there are 5 billion people who own some kind of cellphone, and 2.71 billion of them are smartphone owners. This means that around 5 billion people can be reached through SMS, and that’s where SMS marketing comes in.
37. 82% of users open every SMS they receive.
SMS marketing stats imply that text messages have a high open-rate. This is no surprise as customers perceive SMS as a personalized mode of communication. Although emails can be personalized too, nothing beats SMS if you want a direct impact on your target market.
38. The average SMS response rate is 45%.
Not only there’s a high chance for SMS to be opened, but people tend to respond to them as well. Texting is very convenient, so when you send your promo material through SMS, people are more likely to read the message, respond to you, or make a purchase.
39. 77% of consumers opted into brands’ text messages to receive deals or coupons.
A survey revealed that the top reason why consumers opt into brands’ text messages is to get coupons or deals. Meanwhile, people who refuse to subscribe to SMS updates quote reasons such as disruptiveness (52%) and not receiving meaningful content (41%). That said, make sure you send people what they want. Right now, that means coupons, deals, and meaningful content.
40. 80% of people use SMS for business communication, while most consumers prefer texting for customer support purposes.
Because of its capacity to deliver messages instantly and conveniently, many people still prefer SMS when it comes to business communication. This way, they can get answers to their questions with a shorter wait time compared to emails or voice calls.
41. 73% of businesses are planning to increase their SMS budget.
Despite the popularity of SMS among consumers and people in general, marketing statistics report that 61% of businesses are yet to use this platform. On the other hand, those who are already executing SMS marketing strategies plan to increase their SMS budget this year. To be exact, that’s 73% of businesses seeing a bright future with SMS marketing.
Ideally, marketing and advertising should be like peanut butter and jelly. They blend so well that your business profits could be skyrocketing.
42. 72% of marketers say that mobile marketing is crucial for their business.
There’s a countless number of mobile users today, and they seem to be growing more rapidly than ever. Hence, more and more marketers are also using mobile marketing to their advantage. If you still dismiss the huge mobile audience, you also dismiss the great opportunities that come with the mobile era.
Targeted Advertising Statistics
If you’re exploring many different types of online and mobile ads, maybe you already heard of targeted advertising. The concept behind this form of advertising might include tracking your consumers’ behavior, online activity, interests, etc.
43. 51% of Americans think that targeted ads promote the inappropriate use of personal data.
By tracking consumers’ online activity, it’s possible to show them ads that exactly match their traits, preferences, or interests. While this can be fascinating for many advertisers, some consumers think that their privacy is invaded.
In fact, targeted advertising statistics reveal that 51% of Americans see targeted ads as inappropriate use of personal information. Americans ages 55 and above are particularly opposed to targeted ads.
44. Effective ad targeting is one of the main priorities of marketers.
It was found that marketers are working on improving ad targeting, which was among their top three priorities in 2019. More than half of marketers said that they are looking into leveraging data for more effective targeting.
This means that targeted ads may continue to exist, and we’ll just have to see how consumers will respond to them in the future.
45. 73% of consumers resent pop-up ads.
Unlike pop-up ads, which can be really annoying, targeted ads are only shown to people who may have a high level of interest in your offers. This could be based on the social media pages they like, their age, gender, location, and other criteria.
46. Mobile ad blocking is on the rise, with a 90% year-over-year increase.
Despite the innumerable mobile ads, there’s still a way for people to limit them by using mobile ad blockers. There’s a rise in the use of mobile ad blockers, which means that most people would like to escape the whirlwind of online ads whenever possible.
On some social media platforms, however, people are not able to opt out of ads entirely. Still, they can hide ads they don’t like, which would influence the ads they will see in the future.
47. 69% of Facebook ads are linked to a landing page.
After analyzing hundreds of thousands of Facebook ads, it was found that most advertisers (69%) are linking their ads to specific landing pages for their product or service. Instead of linking ads to a homepage, combining Facebook ads with specific landing pages means you can offer something unique to your audience.
If you redirect them to your homepage instead, they might just wander aimlessly, unsure about the specific page or section they should go to.
Lead Generation Statistics
Lead generation means finding potential clients for your business. Obviously, this is important to every marketer so as to ensure that profit goals are met. Here are some statistics to help you further understand lead generation.
48. 61% of marketers are having trouble generating leads.
According to studies, 61% of marketers say that generating traffic and leads are their biggest challenge. In addition, 69% of marketers also say that converting leads to customers would be their top priority for the next 12 months.
This goes to show how important lead generation is. Without this process, there are no customers you can market or advertise your brand to.
49. 51% of smartphone users discovered a new brand or company while searching online.
There are too many people who own a smartphone, and they are always searching online. So if you’re looking for a way to improve lead generation, try going mobile. With 51% of smartphone users finding new brands and companies online, it’s clear that mobile lead generation is the hot, new thing.
Network Marketing Statistics
For those who are in the direct selling industry, the following statistics would be helpful.
50. Over 20 million adults in the US are current or former participants in multi-level marketing organizations.
Multi-level marketing, also known as network marketing, undoubtedly has a wide reach in the US. No wonder this industry holds $36 billion. Data shows that 91% of network marketing participants joined an organization to make money.
51. 39% of network marketing participants found it awkward to pitch to friends and family.
Some participants in multi-level marketing (MLM) organizations left for the following reasons: it was awkward to pitch to family and friends (39%), profits aren’t as much as expected (36%), and aversion to having to sell all the time (35%).
Additionally, 65% of participants said that they wouldn’t be joining the same MLM company again after their experience. The bottom line is that networking marketing strategies can work if the above reasons are addressed. Fewer participants leaving means more stable income for all parties.
What Do We Know About Marketing Trends?
We have already covered a lot about marketing and its different forms, but we’re not done yet. When shaping your marketing strategy, it’s imperative to look at the latest trends, so you know where to focus on besides your target audience. Here are some of them:
Many people say that content is king, but if you want the truth, then content is everything. In 2019, we saw how content played a vital role in both marketing and advertising campaigns. Be it a video, infographic, blog, article, or just a simple tweet — various content types encourage communication between brands and consumers.
Simply put, content matters to businesses, the general public, and even search engines. People desire to be well informed, and that’s exactly what you should give them through engaging, informative content.
AI is currently being implemented in basic communication such as customer service chatbots, for example. In addition, it’s possible to see AI in many other marketing areas, including but not limited to, content creation, e-commerce transactions, email personalization, and product recommendations.
AI has the ability to analyze search patterns and consumer behavior, and thus, make it easier for marketers to study their audience and take the best marketing approach.
Marketing Technology Statistics
The above trends are merely an overview of what’s about to happen in the digital marketing scene in the coming years. Now let’s take a closer look at the marketing technologies that can boost your marketing efforts in 2020 and beyond.
52. AI holds the no. 1 spot on CIOs’ tech wishlist.
The AI marketing trends just keep getting stronger as more and more professionals are now enticed to use this technology. Around 72% of CIOs confirmed that AI is on top of their wishlist, technology-wise. This only implies that they strongly believe in the power of AI to drive the digital transformation of an organization.
53. Marketers are exploring the use of biometric marketing.
Statistics are also showing the potential of biometrics in identifying customers and delivering personalized messages. It was found that by 2020, 64% of smartphones will have facial recognition technology. With this, it’s possible that biometric marketing will be a new trend. This is especially true once marketers convince consumers that their data will be protected and used responsibly.
54. 67% of marketers consider incorporating AR/VR technology in their digital marketing campaigns.
For a more immersive digital brand experience, 67% of marketers want more AR/VR tech in their digital marketing campaigns. This kind of technology connects brands and people in a unique way. Moreover, AR/VR ads are also seen as an effective tool to improve consumer engagement. In fact, there are already 29% of media agencies that are buying AR/VR ads for their clients.
The above marketing statistics show us how marketing has evolved and continues to do so. There are lots of info and numbers to digest, but it is important to remember that there are numerous marketing channels, so marketers should not limit their reach by using one medium only. They should be using whatever their audience finds attractive.
- We Are Social
- Smart Insights
- Content Marketing Institute
- Content Marketing Institute
- Content Marketing Institute
- Data & Marketing Association
- Experian plc
- Think With Google
- Advanced Web Ranking
- Pew Research Center
- Sprout Social
- Lyfe Marketing
- Think With Google
- Zenith Media
- Think With Google
- AARP Foundation
- Vibrant Media