With the strong presence of advertising in social media today, jobs in marketing are hotter than ever. A marketing career has grown more rewarding in recent years, as new trends in the field have allowed brands to evolve and shape consumer interest.
If you’re skilled in communication, sales, and strategic planning, you are best suited for a career in marketing. You just might find your next marketing job from our list of more than 30 curated and hand-picked postings.
Find internship or volunteer opportunities, entry-level jobs, associate or supervisory roles, and other marketing jobs that can help your career flourish at both local and international levels.
Popular Jobs in Marketing
While marketing is a broad field, it is a global profession. Whichever specialization you decide to take, you can definitely build a career anywhere in the world.
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Types of Marketing Jobs
Internet marketing jobs have obviously conquered the field in recent years. For one, the most in-demand jobs in the field all have to do with online communication.
One of the most coveted jobs in the market today, digital marketing is a flexible field with high salary earnings. Digital content marketers are pay-per-click and SEO specialists, content creators, graphic designers, or social media experts. As such, digital marketing jobs require skills in advertising, as well as an understanding of keyword fundamentals for optimization.
Digital marketers are also expected to be well-versed in communication and engagement. Moreover, they possess a keen awareness of social media trends in marketing and an understanding of related analytics.
Most importantly, a job in digital marketing entails expertise in photo and video editing that will allow brands to relay information and convey meaning through graphics. As editors, writers, and analysts, digital marketers have one of the most versatile marketing jobs that could lead to a rewarding career.
Social Media Marketing
Given the influence of social media among consumers today, nearly every business has created at least one social media account. Social media marketers plan, strategize, and set social media content through a calendar.
The goal of creating such content is to develop brand awareness and online presence. Most social media marketing jobs entail a background in SEO, which is essential in directing traffic to the brand’s website, culminating in sales and leads.
Social media managers are expected to have knowledge of the right tools to use, manage social advertising campaigns, as well as integrate all channels of marketing from print to digital content. To create an effective social media campaign, it is important to have a firm grasp of the company’s objectives as well as a clear sense of its audience demographic.
Aside from covering SEO jobs, creating solid content, using effective promotion and engagement strategies, and analyzing key performance indicators, social media managers are also skilled in converting fans of the brand into advocates.
Website traffic is key to establishing a company’s online presence, which is why several organizations are hiring affiliate marketers. Essentially, affiliate marketing jobs drive sales by promoting a brand or product through an affiliate network.
Some of their functions also include planning, creating, and implementing marketing programs that guarantee sales. This means managing both internal and external affiliate programs of the company by nurturing relationships with partners and increasing program distribution.
Professionals in this field must have a good grasp of affiliate marketing networks, business marketing jobs, and search engine marketing. Moreover, they are expected to possess strong organizational, analytical, and multitasking skills on top of their expertise in sales and management.
An email campaign not only creates buzz but also generates leads. Email marketing specialists create email marketing campaigns that promote the company’s services and products.
However, email marketing jobs don’t rely solely on sending out marketing emails. More than just creating content, email marketers are also proofreaders and strategists; they not only make sure that the email they are sending out is direct, digestible, and delivers a clear message, they also need to make sure that it is mobile-friendly and is set in an appropriate template and form.
It may be easy to confuse the email marketing functions with content marketing jobs, as there natural is a thin line between the two. Yet, one of their main differences is that email marketing professionals are also responsible for following up on interested respondents and purging opt-outs and email addresses that are non-deliverable.
When it comes to increasing a company’s brand awareness, content is everything. Content marketing jobs require excellent communication skills to produce content that is both enticing and persuasive. Content marketing professionals are also highly analytical and data-driven. Aside from their own creativity, content marketers rely on information and statistics to drive traffic into the company’s website.
Content marketers also collaborate across various functions and silos to create an effective content marketing strategy. This entails an excellent understanding of SEO and content development, structure, and categorization. Email marketing jobs are also sometimes part of a content marketer’s responsibilities; in fact, only one person or team is often employed for both functions.
Moreover, content marketers are responsible for integrating content programs with brand campaigns to drive demand. Companies look to them for advice when it comes to understanding basic social media practices and approaches that work best for content marketing strategies.
While SEO was virtually nonexistent ten to fifteen years ago, jobs in this field are now integral to most companies. Try searching for “marketing positions near me” and this specialization is likely to show up more than other marketing positions. SEO specialists are responsible for reviewing, analyzing, and creating websites that are easily picked up by search engines like Google and Yahoo.
SEO specialists are most known for placing keywords and phrases to increase traffic to the website. More than creating content, professionals in this field are also responsible for directing website layouts and designs that strategically draw visitors.
Furthermore, the SEO field is constantly changing and evolving, so it is important to be up to date with the latest marketing trends. SEO jobs are mostly trial-and-error. Knowledge in performance marketing, bid management tools, online customer acquisition and conversion, and data analytics is also essential in effectively implementing SEO practices.
How do I start a career in marketing?
First, you have to ask yourself whether you can handle the demands of marketing jobs and sales jobs. Employers look for talents who can communicate well enough either verbally or in writing to close a deal or make a sale in minutes.
An excellent marketer can relay information and ideas in a concise and clear manner. They are also strategists and analysts, constantly looking for patterns and reviewing data that can help them develop new trends and overcome new challenges in the constantly evolving field of marketing.
If you can handle this type of job or are currently studying marketing, the next step is to apply or volunteer as an intern in a local marketing firm, community projects, or service-learning groups.
While a marketing internship mostly requires you to provide administrative support to sales representatives, it is an invaluable experience that can expose you to real-life situations and apply your classroom knowledge to real-life situations. For instance, most interns are tasked with research that could help their supervisors discover new trends or strategies, as well as gather more information on competitors.
On the other hand, several companies are particularly interested in training millennials, particularly those who are either still in school or are fresh out of college. Because of millennials’ strong online presence and influence, most of them are given social media marketing jobs as part of their internship experience. This may include content planning and creation, as well as digital marketing. With this type of task, interns are usually allowed creative authority that could help them create their portfolios in the future.
By the time you’re done with your internship, you will have most likely decided on a specialization. Whether you are going for data and revenue analysis, content writing, or graphic design, the next logical step is to find a job that would allow you to explore that sub-field even further. Exploring digital content or sales can help you branch out and improve your role across different marketing fields.
Now, most companies look for marketers with a related degree. But what if you don’t have one, let alone a background in sales? You must at least be able to present strong skills in communication and problem-solving. Once you do get the job, your company will likely give you an entry-level marketing job, such as communication specialist, recruiter, marketing coordinator, junior business analyst, or sales representative, to help you build experience and strengthen your skills until you are ready to take on supervisory roles.
The Market of Marketing
While the market for marketers right now is highly competitive, there remains a shortage of talent. Given that digital marketing was not a field of study until quite recently, employers likely discover a skills gap when reviewing candidates’ résumés. Marketing internships would be strong credentials, but most employers don’t expect candidates to come in with a solid experience in marketing. Rather, they are willing to provide on-the-job training to fill those gaps, as long as the candidate possesses fundamental marketing skills.
Most employers look for specific skill sets like data science, SEO marketing, content creation, and web and user experience design. But more than those hard skills, employers are also looking for soft skills like problem-solving, empathy, and innovation, which are all essential in attracting, retaining, and converting customers. On the other hand, other employers don’t want to take the risk of hiring inexperienced talent and would rather hire marketing specialists. Some opt to offer freelance, project-based, or part-time remote marketing jobs before pushing for a full-time position.
Marketing Professional Salaries
The median salaries for the marketing profession in the US vary per function and specialization. A digital content manager typically makes $79,500, while a digital marketing coordinator could make as much as $54,500. On the other hand, social media managers receive $57,750, while SEO positions and affiliate marketing jobs make around $62,500.
Marketing directors remain most competitive at a salary offer of $108,000, while an entry-level job as a trade-show coordinator could earn as much as $41,500. Content strategists and email marketing specialists, which are also in demand, respectively earn $73,000 and $53,750.
While these are already some of the highest offers in the job market, marketing talents actually receive additional income from bonuses, company perks, commissions, and other benefits to which marketing and sales jobs are entitled. Granted, a bachelor’s degree could also add $2,000 to $5,000 per year, while a graduate degree could earn you around $7,000 to $11,000 more.
Frequently Asked Questions
What jobs can you get with a marketing degree?
Marketing is one of the most flexible degrees out there. Since marketing majors are learned in communication and interpersonal relations, it is not difficult to find jobs that play to their strengths. A marketing degree promises expertise in leadership, teamwork, presentation, and customer service, which makes it integral to all types of businesses.
Most graduates take on digital marketing jobs, as well as professions related to advertising. They are often placed in brand or product management roles, where they get to exhibit their skills in research and data analysis. Graduates of this field also become event or meeting planners, drawing crowds into important brand functions or events that are meant to increase company visibility.
Any job that aims to promote company branding, sell products, or engage customers is a perfect job for marketing graduates.
What are marketing jobs?
Careers in the field of marketing can take various forms. Keying in “marketing positions near me” on a search engine alone already yields hundreds of results. However, five of the highest paid marketing opportunities are brand management, market research, advertising, public relations, and promotions. All these require employees to exhibit skills in research, analysis, interpersonal relations, and brand promotion.
How much do entry-level marketing jobs pay?
The annual average pay for entry-level marketing jobs ranges between $35,000 and $90,000. Content marketers, for example, earn between $45,750 and $68,500 at the start of their careers. Design marketers, on the other hand, earn an entry-level salary of about $54,500 a year. Market specialists and web analysts, who are much more in demand, are respectively paid up to $72,500 and $97,000 a year for an entry-level position.
Salaries for entry-level positions could also vary per location. Granted, big cities mean fast-paced lifestyles and more business opportunities, which is why marketing jobs in NYC and other major cities pay much higher. A single company in New York alone can already house a thousand employees, which means more opportunities. And since it’s NYC, you can’t expect low entry-level rates.
How to find remote marketing jobs?
A lot of people these days prefer home-based opportunities for their convenience and simplicity. Even marketing, which ideally involves face-to-face interactions, offers plenty of online opportunities. The easiest and most convenient way to look for one is through a thorough online search.
Our website has a section where jobseekers can filter through categories that list the most popular remote digital marketing jobs. Whether you enjoy crafting content or creating infographics, you can find home-based marketing jobs in just a few clicks. You can select functions and preferences to help you find the perfect fit.
Our listings feature the best opportunities in the market. Navigate through options that would best cater to your skills and improve your portfolio. There are plenty of jobs in marketing today. It’s just a matter of finding the one that would best jumpstart or further your career.