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22 Remarkable Quora Marketing Statistics and Facts for 2020

By Blog

On the internet, every impression matters. As a marketer, you might wanna pay more attention to Quora.

Why?

In the last couple of years, Quora has become a method that marketers adapt in their strategies frequently. Quora generates traffic, increases website ranking with valuable SEO links, and creates brand awareness for their companies.  

We’ve compiled the top Quora marketing statistics found online that show what works, what doesn’t, and the future direction of the platform. 

Just take a look:

Crucial Quora Marketing Stats (Editor’s Choice)

  • More than 300 million unique users visit Quora each month.
  • Most Quora Users come from India and the US.
  • Millions of questions asked and answered monthly on Quora.
  • Users on Quora spend an average 4 minutes and 17 minutes per visit.
  • Most questions on Quora are asked in the Everyday Life category.
  • 27% of marketers plan to invest more ads on Quora in 2020.
  • Smartphones and tablets produce the most impression and clicks on Quora ads.

Quora Marketing Stats 2019

1. Quora could have had a different name.

(Source: Wikipedia)

Adam D’Angelo and Charlie Cheever spent hours brainstorming name ideas for their new platform. After a while, they had to seek help from their friends and family so they can narrow the list to 5 names. In the end, they choose Quora – a really catchy name. The closest name that nearly made it was Quiver. 

In the end, they choose well.

2. 300+ million unique users visit Quora monthly.

(Source: Quora & SimilarWeb)

In 2018, Quora reported that there are 300 million unique visitors on their site. However, according to the most recent Quora users statistics from December 2019, they had more than 491 million visitors. That is roughly 100 million decreases from July when they had more than 550 million visits on their site.

3. Most Quora Users come from India (43%).

(Source: Alexa)

Not long ago, most users on Quora originated from the US. Today is a different story – 43% of all users derive from India. The US comes second with 21.8%. Third is Canada, with 2.1% of the user share. 

4. 300 or more people work for Quora.

(Source: Wikipedia)

Quora was founded in 2019. Since then, the company has grown into a giant that is used by nearly every country in the world. There are 300+ employees in Quora currently, who are responsible for providing excellent user experience.

5. Quora has more than millions of questions asked and answered monthly.

(Source: Forbes & Quora)

Quora said that there are more than 400,000 topics on their platform. But, since then, Quora has grown into a giant. On their official blog, the infographic reveals that millions of questions are asked and answered each month on their platform.

6. 75% of all traffic on Quora comes from mobile.

(Source: Quora)

If you are looking for the most recent trends in marketing Quora, you should pay attention to traffic device usage. The official Quora data reveals that 75% of all traffic comes from mobile and only 25% from desktop. 

Keep mobile users in mind, when creating your content on Quora. Try to write your responses in paragraphs, so they don’t experience difficulties reading.

7. Worthy content can generate more than 1 million views in just one month! 

(Sources: Business2Business, TrustMyPaper)

Over the last couple of years, we’ve seen digital marketing career growth Quora inspired by many creative individuals. One of them is Brian Schuster, who started using Quora to improve his writing skills and broaden his knowledge. In the end, his content generated more than 1 million views per month, with more than 3000 upvotes and 23 shares.

Looking for a place to kick-off your marketing career? 

It’s either Quora or improving your writing skills.

8. Users spend on average 4:17 minutes on Quora.

(Source: Alexa)

According to Alexa’s Quora marketing stats, people spend an average of 4 minutes and 17 seconds on the platform. That’s 5% more time spent than the last 90 days state Alexa’s metrics.

On the other hand, active users can go from one to four hours daily.

And before you mention millennials and their internet addiction, it’s not that.

On Quora, active users feel part of that community. They generally put more effort than the average user that found the website through Google.

9. Men use Quora more than women. 

(Source: Quora)

The official Quora demographics 2019 state that 43% of all users are female, while 57% are male. This stat proves that the platform offers content for all genders to enjoy. 

We’re all for versatile platforms!

10. More than 65% of Quora users have a college degree.

(Source: QuoraForBusiness)

Not only that, but the QuoraForBusiness report reveals that 28% of Quora users have a graduate college degree, which means these users have a master’s or doctorate level of education.

All in all, you can count on them to actually help you.

11. 50% of users come from households with more than $100,000 in revenue.

(Source: QuoraForBusiness)

Another Quora demographic stats reveal that the average household income for more than half Quora users exceeds $100,000. This is solid proof that most Quora users come from the educated middle-class.

12. Most questions on Quora are asked in the Everyday Life category.

(Source: Quora)

Quora users statistics reveal that the Everyday LIfe category is most popular among users, with more than 1.8 million questions. The second most popular category is Science, with 1.66 million questions. It is followed by Technology, with 1.63 million questions.

13. Everyday Life Category has the most followers on Quora Same with most asked questions. 

(Source: Quora)

According to the Quora marketing stats, Everyday Category has the most followers – 86,627,366. In second place is Entertainment with 83 million, followed by Technology with 71,8 million followers. The Science category is fourth with 63,6 million followers. 

Strangely enough, the Business category comes fifth with 55 million followers. However, marketing and entrepreneurship are growing more and more popular. So we suppose those numbers will not stay the same for very long.

14. Quora ads can have four times higher conversions than other platforms.

(Source: Quora)

The beta testing of Quora ads was conducted in several countries around the world. The average company budget of $1000+ per month. Businesses have reported that they received four times better conversions on Quora than any other platform. 

It might still be at the testing stages, but the results are attracting more advertisers than ever.

15. 27% of Marketers plan to invest more ads on Quora in 2020.

(Source: Hanapinmarketing)

Hanapinmarketing digital marketing trends for Quora report that 27% of marketers in 2020 plan to increase their budget for Quora advertising. 

This is triple than the number of marketers from 2019 (9%). 

On the other hand, Quora kept improving their Ad system with rolling more constant upgrades on the Beta Ad platform.

16. The fastest-growing categories on Quora are Health, Wellness and Fitness categories. 

(Source: Quora)

Quora marketing stats point that the Fitness category received 69% more questions and 58% more answers than last year. Healthy eating received 136% more questions and received 104% more responses compared to 2018.

That’s completely in tune with the world’s recent healthy living craze.

17. The average CTR and CPC on Quora are better than other platforms.

(Source: Bannersnack)

Bannerstack recent experiment revealed that Quora is the advertisement place to be in 2020. Especially if you target niche communities. 

From the ads they ran on Quora, with a budget of around $1000, they received CTR of 0.91% and CPC of $0.26. To add to that, they also received two purchases on their website.

Quite impressive, if you ask us.

18. Mobile produces the most impression and clicks on Quora ads.

(Source: Bannersnack)

If you plan to run ads on Quora, be sure they are mobile optimized. Quora marketing statistics show that most of the clicks will come from mobile devices. 

Bannersnack Quora statistics reveal that more than 80% of impressions and clicks they received of their ads came from mobile phones. 

19. Quora has more than 54 million organic keywords indexed.

(Source: Neil Patel)

Neil Patel’s SEO analytics tool reveals that Quora ranks for 54,595,216 keywords. It also receives more than 100 million organic monthly traffic. 

Adding informative content with specific keywords may result in better SEO results. Even better than those of some websites that dedicate so much money and effort ranking higher on Google!

20. Quora users are 13% more likely to be potential car leads than the general adult population.

(Source: Quora)

Quora recently released an infographic about every category and its potential. The vehicle industry immediately caught our attention.

According to the official Quora marketing statistics, car buying has seen a 118% growth in answering views. Not only that, but 13% of all users are more likely to purchase a car. If your business is part of that industry, then, by all means, take a more active role on Quora! 

21. 52% of all Quora users own a video console.

(Source: Quora)

The introduction of game consoles every five to seven years, attracted more generations to gaming than ever before. And gamers always have questions regarding their console and games! 

Quora reports that 52% of their users already own a console. 

Is your niche in the gaming industry? 

Provide informative and detailed answers, and you might catch the attention of the Quora gaming public.

22. Jobs and Careers has seen a 73% growth in answers. 

(Source: Quora)

Everybody is looking for the most efficient way to make more money and choose the right profession. 

Quora reports that there has been a 98% increase in software application answer views. So if you’re considering a career in programming, you’ll find a lot of valuable information on Quora.

Conclusion

Quora is an excellent platform for promoting your brand! 

Don’t be afraid to think outside the box and try new things. Like Mr. Zuckenberg once said, “The biggest risk is not taking any risk… In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” That’s why we challenge you to put your trust in Quora. 

You’ve seen the defining Quora marketing statistics that can guide you into creating a successful marketing strategy on this platform.  

You might also get better career growth options in digital marketing because Quora started developing its own ads system. Now, there are more ways to generate leads on the platform. 

We will surely be keeping a close eye on Quora and it’s development. Keep checking our site for more info!

FAQ

Is Quora a reliable source?

It all depends on the person who answers the question. On Quora, users use their real name and credentials, so you can see for yourself. 

Users can upvote and downvote answers and take part in discussing the validity of the answers with other users. Some answers provide better information than others. Inferior answers are generally downvoted by users, and removed by Quora if the content violates their policy. Adding links to the answers is valuable for SEO, but they are not penalized by Quora if they add value to the answer. 

Which country uses Quora the most?

According to Alexa September 2019 report, most users on Quora originate from India (43%). A particularly strange occurrence that most of the traffic comes from a country that only 12% of its residents speak and write in English. The USA is second with 21.8%% of all users. Other traffic on Quora comes from Canada 2.1%, the United Kingdom (1.8%), China 1.1%. The rest of the percentage is divided amongst the other countries in the world.

How many users Quora has?

Not long ago, Quora announced that they have more than 300 million active users per month. That’s 33% more users than they reported a year ago. On the other hand, Similar Web says that there have been more than 490 million visits in December 2019. As new generations come of age and gain internet access, the number will grow even more.

How do I use content marketing Quora?

Using Quora as a marketing medium can increase your brand awareness and direct users to your solutions. To use Quora in your content marketing, you need to fulfill specific unwritten requirements: 

Complete your profile – this means you a real person that has a name, education, website, and field of expertise. 

Find the right place where you can spread your knowledge and engage with users by answering questions and take part in discussions. 

Use Quora to promote your content and brand. Create links that are valuable to the narrative and explain why exactly your product or service is better than others.

What is Quora?

Quora was founded in 2019 by former Facebook employees Adam D’Angelo and Charlie Cheever. It is a Q and A platform where users can do both asking and answering. Additionally, users can discuss the answers and upvote or downvote them. On Quora, you can find ideas, explanations, and advice from any field possible. 

What is Quora used for?

Quora is a platform used by users to ask questions, contribute answers with their knowledge, and discuss topics with other users. Quora is a medium where people share their knowledge and experience through detailed answers and help users find a fitting solution to their problem.

So be sure to include those Quora marketing statistics in your next marketing strategy.

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