[vc_row][vc_column][vc_column_text]Lead generation is the first step of a company’s marketing effort to attract and successfully convert a potential customer.  Simply put:  Leads are potential customers who show interest in your company’s products or services. But how do you attract the right audience and generate leads? By employing a proper marketing strategy in order to generate […]

[vc_row][vc_column][vc_column_text]What could be better than having a cost-efficient advertising program work for your brand even without your direct input? Well, word of mouth marketing campaigns are growing in popularity, and they could be the solution you’ve been looking for. After all, word of mouth marketing statistics suggest this form of advertising drives up to $6 […]

[vc_row][vc_column][vc_column_text]Do you think trade shows are still relevant today? Well, we think so, and we hope that you will, too, after reading the trade show statistics we’ve collated! Despite the ongoing digital revolution and its impact on marketing, we’re pretty sure you’ll still find a gem in trade shows.    Before the internet, trade shows were […]

[vc_row][vc_column][vc_column_text] The world of marketing is very dynamic and continuously changes with new technology, trends, and tactics always improving. Staying on top of all these changes may be difficult, but it pays off in the end. Here’s the thing: Don’t let your or your clients’ business fall behind because catching up at the speed things […]

[vc_row][vc_column][vc_column_text]With around 45% of the world’s population being present on social media, it is easy to see how the importance of social advertising is on the rise as well. After all, 4.39 billion users of social networks are a force to be reckoned with. Thus, social selling statistics can serve as a lighthouse to guide […]

[vc_row][vc_column][vc_column_text]Referral programs are no longer a trend – they are a necessity. After all, this low-cost advertising method can influence consumers and boost lead acquisition in a simple and straightforward way.  Whether we praise or punish, we all lead brand-related conversations every once in a while. By doing so, we influence others to make purchasing […]