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40 Fascinating Social Selling Statistics

By Blog

With around 45% of the world’s population being present on social media, it is easy to see how the importance of social advertising is on the rise as well. After all, 4.39 billion users of social networks are a force to be reckoned with.

Thus, social selling statistics can serve as a lighthouse to guide us through this vast sea of opportunity. Reliable statistics could prove to be time-saving and cost-effective. In other words,  all the useful data collected here could make your marketing campaigns more influential than ever. 

So let’s dive deeper into the world of social marketing statistics.

Top Facts and Stats on Social Media Sales in the United States (Editor’s Pick)

  • 90% of top-performing marketers are incorporating social media into their sales strategies
  • 61% of salespeople in the US are using social media channels to generate leads 
  • Social media presence can create 45% more sales opportunities
  • 63.4% of companies report having better results after using social media campaigns
  • 63% of millennials admit that their business depends on social media sales.

Social Media Sales Statistics

1. 45% of the global population is on social media.

Even though social networks are a relatively young phenomenon, they have managed to conquer the world. To be precise, 4.39 billion people worldwide use social media on a daily basis. On average, people spend two and a half hours per day on social networking or messaging. Soon, around half of the world’s population will have a social media presence.

2. 9% more people are using social media than in 2018.

The rise of social media was prominent in the last 12 months. According to a study by Hootsuite, 9% more people in 2019 are using social networks than in 2018. On top of that, the trends seem to be changing, and people are no longer using social media for messaging only. Instead, they increasingly search for meaningful content and useful information. Needless to say, this presents a massive opportunity for social selling campaigns.

3. 90% of social media users have already communicated with their favorite business or brand.

According to a study by Smart Insights, customers are often making pre-sale inquiries via social media. In fact, one in three internet users is following their favorite brands on social media. In a way, this is a clear indication that social networks are quickly becoming the new marketplace for any type of business.

4. 42% of millennials feel that social networks are their most relevant advertising channel.

Social selling statistics for 2019 show that younger people are more inclined toward using social media tools. For example, a recent survey by Adobe has discovered that as much as 78% of millennials are using social media for the promotion of their business. Likewise, 50% of Gen Z-ers admit that social media is their most important marketing platform. 

5. 63% of millennials admit that social media campaigns are crucial for their business.

The fact that social selling rules the advertising world is best illustrated by more than two-thirds of millennials who find social media crucial for their business. In other words, social networks take precedence over other marketing tools and methods.

6. 90% of top-performing marketers are incorporating social media into their advertising strategies.

Without a doubt, social networks have penetrated every pore of our society. When it comes to advertising, recent studies show that as many as 90% of top-level salespeople rely on social media. In short, social media has already evolved into the go-to channel for marketers to reach their sales targets and find new prospects.

B2B Social Selling Statistics

7. 75% of B2B buyers make purchasing decisions after doing social media research.

Social media helps B2B buyers find relevant information about brands and businesses. In fact, more than 70% of decision-makers rely on the power of social media to help make the right call. 

8. 84% of C-level executives use social media before making a purchase.

A higher level of authority comes with increased responsibility. That is why executives have to perform extensive research when making a purchasing decision. It seems that as many as 84% of vice-presidents and C-level executives consult social networks before putting pen to paper. 

9. 91% of B2B prospects are active on social media.

When it comes to social selling stats, it is important to note that B2B buyers are heavily involved in social media as well. As a matter of fact, research conducted by IDC found that 91% of B2B prospects are active on social networks. In other words, B2B companies and their representatives are not strangers to modern trends. That said, advertisers should exploit this opportunity as much as possible. 

10. 81% of prospects are likely to affiliate with a brand that has a professional-looking presence on social media.

The importance of good-quality social media presence cannot be stressed enough. For that reason, B2B companies need to put a lot of effort into making their advertising campaigns as eye-catching as possible. For instance, recent stats show that 81% of buyers are more likely to engage with a brand that portrays a professional image on social media. 

11. B2B organizations can achieve 24% faster revenue by increasing their social media presence.

When it comes to the ROI of social selling, it is important to emphasize the benefits of using promotional campaigns on social media sites. Recent studies have proved that companies with an engaging strategy can achieve higher profits. To be precise, social media campaigns can bring 24% faster revenue to B2B companies that use such campaigns.

12. 62.9% of B2B sales representatives admit that social strategies are highly important for closing new deals.

More and more organizations are implementing social media programs into their advertising systems. In fact, more than two-thirds of B2B marketers identify social media contacts as an important aspect of their operations. To clarify, 62.9% of those representatives feel that social media is crucial for making new deals and generating profit.

13. 61% of salespeople in the United States are using the power of social media for lead generation.

By looking at the relevant B2B social selling statistics, it is easy to see that the use of social media strategies is on the rise. After all, 61% of US marketers are actively using social networks for lead generation. In other words, social platforms play a huge role in the modern business world. 

So which social media platforms can provide the best results? Here are the stats related to the most popular social media sites in the United States.

Facebook

14. 93% of marketers use Facebook regularly.

As we all know, Facebook was the one that started the social media craze in the first place. Nowadays, Facebook remains the undisputed platform for the average American citizen. Consequently, advertisers see this as an opportunity to engage with their audience. In fact, 93% of marketers in the United States are using Facebook on a regular basis. 

15. 68% of people in the United States have a profile on Facebook.

Without a doubt, Facebook is the most used social platform in the world. When it comes to the United States, older generations are especially inclined towards using Facebook. In general, more than two-thirds of people in America are using this social network. Of course, the fact that 80% of purchasing adults have a profile on Facebook is of particular interest to advertisers and marketers. 

16. 74% of Facebook users check it on a daily basis.

As we said earlier in our collection of social selling stats, people are looking for interactive content on the internet. On average, they view five to eight pieces of content before making a purchasing decision. Also, as many as 74% of users check their Facebook feed on a daily basis. 

17. Ads that contain images are 75-90% more effective on Facebook than the ones without graphics.

All the relevant statistics show that businesses should invest time and money into their social media campaigns. Yet, the quality of the marketing strategy plays a part in the results as well. According to Consumer Acquisition, ads with images are much more influential than the ones without graphics. 

Instagram

18. 71% of American companies are using Instagram ads.

Recent surveys have shown that Instagram has evolved into a mighty ally for marketers across the globe. In fact, this platform has more than a billion active users, and as many as 500 million people are using Instagram on a daily basis. Clearly, salespeople cannot let this opportunity pass by. For instance, 71% of organizations in the US are investing in advertising campaigns on Instagram. 

19. 23% more funds are being invested in ads on Instagram than on Facebook.

With the appearance of Instagram Stories, the tide has turned in favor of Instagram. In other words, marketers in the US are shifting their attention. They are increasingly embracing Instagram as their preferred social selling platform. When it comes to net spending, 23% more funds are being allocated to Instagram than Facebook advertising. 

20. 90% of Instagram users are millennials.

As a rule of thumb, younger generations are more interested in Instagram. To be precise, data shows that 90% of Instagram accounts are owned by people younger than 35. This means that Instagram is the ideal environment for brands that are targeting millennials.

21. Top brands achieve a 4.21% rate of per-follower engagement on Instagram.

Instagram is the fastest growing social network. Marketers cannot overlook the potential of this platform any longer. Of course, many brands are already reaping the benefits of posting only a couple of stories per week. For example, influential brands on Instagram can achieve as much as 4.21% of engagement per follower. To illustrate, this is 120 times more than Twitter and 58 times higher than with Facebook advertising. 

Twitter

22. 22% of adults in the US are using Twitter. 

Even though it is not the most popular platform, Twitter plays an important role in social media sales statistics in the US. After all, nearly a quarter of adults in America were using Twitter regularly in 2019. 

23. 53% of customers admit buying a product after first seeing it on Twitter.

Twitter ads seem to be having a profound impact on customers. According to one study, Twitter ads are 11% more effective than ads shown on TV during live events. Another research discovered that more than half of the users were influenced towards buying a product after seeing it on Twitter. 

24. 74% of B2B organizations use Twitter to share advertising material.

Nowadays, Twitter is both a microblogging platform and a social media giant. In short, 1.3 billion registered accounts are a massive business opportunity for marketers. That said, it does not come as a surprise to learn that 74% of B2B organizations in the United States are using Twitter for their advertising efforts.  

25. 80% of complaints and customer queries happen on Twitter.

Over the years, Twitter has evolved into the go-to platform for information. As many as 80% of queries and complaints from customers take place on Twitter. On top of that, 85% of customers feel more connected to a brand after following them on Twitter. Therefore, these social selling stats show that Twitter is still an important player in the world of social media advertising. 

LinkedIn

26. 80% of social media leads to B2B organizations comes from LinkedIn.

When it comes to B2B marketing, LinkedIn is the place to go. Unlike Instagram or Twitter, this social platform has a more business-like approach. After all, there are more than 40 million decision-makers on LinkedIn. For that reason, LinkedIn generates up to 80% of social media leads for B2B brands. 

27. 98% of marketers with high reach on LinkedIn surpass their quota.

With over 467 million professionals on LinkedIn, it is easy to see that this network offers a lot of possibilities for sales reps. It goes without saying that relationships in the business world are becoming more important than ever. Social selling statistics show that an astonishing 98% of salespeople with 5,000 connections on LinkedIn meet their sales quota. 

28. 14 different industries see more than 50% of revenue influenced by LinkedIn.

LinkedIn shows no signs of stopping, and there are over 530 million registered users on this network. This also means that various industries are affected by the size of this platform. To clarify, studies show that businesses in 14 different industries have more than 50% of their revenue influenced by LinkedIn.  

YouTube

29. 83% of customers prefer using YouTube when looking for products and services.

The average person spends more than an hour on YouTube every day. While doing so, many of us are looking at product reviews, comparison videos, and similar advertising content. As a matter of fact, 83% of customers feel that YouTube is their favorite source of information on products and services. 

30. 54% of YouTube users want brands to put out more video content.

Visual content can be fun, exciting, and easy to absorb. In fact, video marketing has surpassed blogging. This trend in social selling stats is expected to continue in the upcoming period as well. Of course, the reason for this lies in demand, as more than half of YouTube users would love to see more video content from their favorite brands.

31. 81% of businesses use video as a marketing tool.

The majority of B2B organizations have grasped the importance of video marketing. As a result,  they are using YouTube as one of their advertising channels. To be precise, 81% of businesses rely on video content to spread their message. This data shows a significant increase in YouTube advertising because only 63% of companies used video content in 2017. 

32. 85% of sales reps admit that video is an important element of their marketing strategy.

Video content can quickly increase brand awareness and brand presence. As such, businesses in various industries can benefit from using YouTube as part of their strategy. In fact, 85% of businesses feel that video marketing is a highly important part of their advertising efforts. Of those who currently use YouTube, 99% say that they will continue to do so in the next year. 

33. 87% of marketers admit having plans about launching a YouTube campaign.

Believe it or not, some brands remain passive when it comes to advertising on YouTube. Yet, recent social media sales statistics show that as many as 87% of businesses plan to launch a YouTube campaign in the next 12 months.

Social Advertising and Customers’ Feedback

34. 80% of B2B organizations are under the impression that they provide excellent social media customer support.

It goes without saying that customer satisfaction is the number one priority, no matter what line of business you’re in. Therefore, customer service is highly important as well. For that reason, modern companies invest a lot of effort into improving the quality of their support. As such, 80% of businesses feel that they are providing exceptional social media customer service. Yet, only 8% of their clients agree with this statement.

35. 73% of sales reps feel that their efforts through social media marketing have been “very effective” for their business.

Another recent study also shows that marketers think highly of their social media marketing strategies. For instance, B2B social selling statistics show that 73% of sales reps feel that their efforts are “very effective.” Moreover, 62% of marketers feel that social media allows them to develop authentic relationships with buyers. 

36. 63% of customers expect businesses to offer customer support through a social media profile.

Social media channels allow for quick and effortless communication between brands and consumers. For that reason, more than two-thirds of clients expect that businesses provide customer support via social media. 

37. 47% of young consumers have used social media at least once to complain about customer support.

As we all know, bad news travels fast. With the help of social media, poor feedback from consumers can travel around the globe in a flash. For instance, 47% of customers aged 18-34 have used their social media profiles to complain about a company’s customer support.

The Effects of Using Social Selling Campaigns

38. 31.24% of overall website traffic comes from social media.

Nowadays, people often start their ‘hunt’ for a product by using some of the popular search engines. Yet, social networks also drive traffic to sites. To be precise, studies show that social networks drive almost a third of overall website traffic to businesses and brands.

39. 78% of marketers who use social media are performing better than their peers.

Without a doubt, social selling gives you an edge over the competitors in the modern advertising world. Needless to say, loads of relevant data confirms this theory. To clarify, 78% of salespeople who use social strategies are performing better than their peers who rely only on ‘traditional’ marketing methods. 

40. 63.4% of businesses have reported an increase in revenue after using social media strategies.

Social media has evolved into the primary channel of communication with consumers. By implementing proactive strategies, businesses can engage with their audience in a simple and straightforward way. In return, those organizations could see a rise in profits. In fact, 63.4% of businesses in the United States reported seeing an increase in revenue after implementing social media strategies.

The Benefits Of Using Social Media Advertising

As we could see from our list of the most important social selling stats, the effects of using social media should not be overlooked. After all, businesses that are already using social advertising are one step ahead of the competition.

In essence, the benefits of using social marketing are multi-faceted. For instance, some of the advantages of social advertising are convenience, functionality, and ease of use. Social networks can help increase brand awareness and reach a wider audience than ever before. Also, marketers can boost brand visibility, which usually results in increased ROI.

Yet, it is important to understand the nature of social advertising. In other words, social selling statistics show us that this type of marketing is more like a marathon than a sprint. Salespeople should use social media to nurture prospects and build relationships with potential clients. In short, it’s all about providing real value to consumers.

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