36 Awesome Youtube Marketing Statistics You Need in 2020
These days people prefer to watch a video than read an article. Deep down inside, you know it’s true, and you probably don’t keep track of how much time you spend on YouTube, right? If you do, then you know we are right.
Welcome to the new era.
There are plenty of dedicated content creators who produce amazing and informative content. And most of the time, it’s more entertaining and exclusive than anything found on TV. We’ve got the YouTube marketing statistics to prove it.
Succeeding on YouTube, on the other hand, is not an easy task. There’s a vast audience but also fierce competition.
So, if you are a struggling video content creator or a marketer who looks for the right stuff for their video marketing strategy, the following stats and facts will help you achieve your goals quicker and bring new opportunities you never thought possible.
Youtube Marketing Stats (Editor's Choice)
- 2 billion active users visit YouTube each month.
- More than 50% of YouTube viewers are female.
- 1 billion hours of content are watched on YouTube daily.
- 33% of Baby Boomers learn about a product or service from YouTube.
- 86% of Millennial dads turn to YouTube for parent counseling.
- More than 30% of mobile users watch videos several times a day.
- 10% of the most popular YouTube channels take 79% of all views.
Youtube Content Marketing Statistics 2020
1. What Google touches turns to gold.
Think about it:
Has Google ever made a bad investment? Everything it touches turns to gold. In 2006, Google bought YouTube for $1.65 billion. Since then, the video platform has evolved and grown into a giant. Plus, Google sees its future on YouTube. How exciting is that?
2. 2 billion log-in users visit YouTube per month.
The official YouTube statistics reveal that 2 billion users log in to their platform. Basically, close to two-thirds of the internet population visits YouTube each month. Can you tell me some other streaming or video platform with so many users? Netflix? There are only 165 million subscribers.
3. 50% of viewers under the age of 32 will unsubscribe from a TV Service by 2025.
Google’s video trends and analysts predict that viewers under the age of 32 will no longer pay for TV within five years. Well, that’s some bad news for TV companies. But it’s great news for video platforms such as YouTube.
In addition, the same study reveals that 6 out of 10 people would rather watch online video platforms than live television. To be frank, in the last four years, TV has been unappealing to users of all ages and genders and produced cringe politically biased content. Ew!
4. Watch time from the home renovation category has increased by 200%.
Another interesting Youtube marketing stat, especially for those who come from the home design industry. It seems like people turn to YouTube when they plan to renovate their homes.
And with good reason:
Architects and designers from all over the world give home renovations insights and creative ideas through their content. YouTube users now know what’s modern and what has become cliche thanks to these videos.
5. More than 50% of the YouTube audience is female.
Without a doubt, one of the most crucial Youtube marketing facts for industries whose primary target audience is women. Additionally, the watch time of makeup transformation has increased by a remarkable 110% from previous years. Paying for a beauty salon is not worth it if you have a good explanation video! You can do it at home, for free!
6. 70% of YouTube viewers use the platforms for help with problems in their studies, hobbies, or work.
Who has all the answers?
But who can explain the answers visually to you?
The thing is:
Seven out of ten people use YouTube to find answers regarding their hobbies, studies, or work. A simple 20-minute explanation video on a particular study subject (that university professors failed to explain) can be the turning point in your semester, and you can finally pass the exam.
7. 80% of people turn to YouTube when they want to watch online videos.
Is there any other video platform?
Yeah, we have DailyMotion, but who uses that platform anyway?
YouTube’s interface and the amount of content available that attracts users on the platform. Whether to listen/watch their favorite podcasts, to see the highlights of the soccer game, or just to listen to good music, people come and enjoy their time with YouTube.
8. Mobile devices generate 70% of YouTube watch time.
The official Youtube facts reveal that users mostly use their mobile devices to watch videos online. In the golden age of the smartphone and tablet, would you’ve guessed differently? Smartphones have evolved to the point where they have bigger screens and longer battery lives. You can spend hours watching videos on your mobile device, without the need for recharging.
9. YouTube has more than 100 local versions, and users can navigate in 80 different languages.
People love sharing their videos, discussing, learning, and growing on YouTube. However, YouTube has become more than a video platform. It is a global medium that connects the world. With more than 80 different language options and localized in 100 countries, it has become a super-power that informs, educates, and entertains users from all over the world.
10. Creators started to make more money on YouTube.
The official YouTube statistics reveal a 40% growth of channels that started earning more than six figures, while the channels that receive five figures grew by more than 50%. Furthermore, YouTube reports that there is a 65% increase with channels with more than 1 million subs.
11. YouTube Partners were compensated with more than $2 billion who claimed video rights.
Nobody wants to go to court and settle suits. Through Content ID, YouTube allowed partners and major broadcasting companies to claim rights and settle things before they get out of hand. Without it, $2 billion would be a small amount.
12. 18-49-year-olds prefer YouTube to any major TV network on mobile.
The latest YouTube demographics reveal that YouTube 18 to 49-year-olds watch prefer YouTube than any major broadcast or cable television on mobile. Even if they added online ways to watch content on-demand, it’s a case of too little, too late for major broadcasters. People are just used to YouTube because it has been the online place for video content for more than 15 years.
13. The highest-paid YouTuber is an 8-year old kid.
Admit it, you are a bit jealous? Not yet?
Stay awhile and listen. From DIY arts to reviewing toys and doing kids’ science experiments, Ryan’s World (the name of his channel) blossoms. For two years in a row, Ryan Kaji, has been the most paid YouTuber with more than 23 million subscribers to his channel and more than 30 billion views on his channel. He made over $25 million in 2019 and has his own TV show on Nickelodeon and his line of toys. He’s living the millionaire lifestyle, and he is only eight years old?
Jelly now? Told ya!
14. YouTube is the second most used search engine.
Technically, Google occupies the top two spots. According to Alexa, YouTube is the second most visited site in the world after Google.
Now, are you convinced that Google rules the internet? We are!
15. Users watch more than a billion hours on YouTube daily.
The official Youtube facts state users really enjoy watching the content on the platform with more than one billion hours watch time. Or to put in years, that’s more than 100,000 years of viewing content on a daily basis.
16. Despacito is the most-watched video on YouTube.
You either hate the song or love it, but one thing’s for sure:
Despacito is the most-watched video in the world with more than 6.6 billion views. Second place goes to another “contagious” song, Shape of You by Ed Sheeran, with 4.58 billion views. The third most-watched video goes to… Do-do-do-do-do-do! Yes, we are talking about The Baby Shark Dance by the Pinkfong Kids channel. Kids love it, adults enjoy it!
17. 1 in 3 Baby Boomers learn about a product or a service from YouTube.
Marketers, can we have your attention please, because you just read the most essential YouTube statistics video marketing strategist should know! Baby Boomers have the biggest financial power in American history. That means they have the budget to pay for more expensive products and services than any other generation.
18. Nearly all US teens are on YouTube.
Another Youtube marketing stat reveals that 96% of all US teens use the video platform. Moreover, the MarketingDrive study explains that 61% of them visit YouTube every day. It was also found that teens are losing their interest in Facebook as the leading social media network and turning to YouTube, Instagram, and Snapchat.
19. 86% of Millennial dads turn to YouTube when they need parental advice.
The traditional family structure has changed from what it was a few decades ago. We no longer have the old ways where the man is the breadwinner and the woman is the primary caregiver. Modern families don’t have predetermined roles like that. Now dads also take the role of caregivers. Youtube marketing statistics confirm that notion and reveal when young dads struggle with parenting, they turn to YouTube for guidance.
20. More than 5 billion videos are watched on YouTube daily.
According to Business Insider, 5 billion videos are watched daily on YouTube. Keeping in mind that the stat is two years old, that number is now higher. The future lies in video content marketing, digital experts say, and YouTube will become the platform where all marketing strategies will revolve around.
21. More than half of digital marketers run ads on YouTube
Go-globe’s statistics about youtube ads reveal that 51% of marketers already run video ads on YouTube. Furthermore, 62% of them say they plan to increase their ad budget in the coming year. This proves that YouTube video marketing has become one of the most effective ways to raise awareness and generate profit for companies.
22. 27.1% of all digital video ad spending goes to YouTube.
YouTube has the most significant video ads market share, with 27.1%. As Facebook gets more video-friendly with its platform, YouTube should be worried about the future. For the time being, though, marketers still put their trust in YouTube.
23. Mobile viewers’ ad attention is better than the one for TV.
Go Globe’s Youtube stats reveal that video ads succeed in capturing the attention to 62% of users. That’s 17% more than the attention users dedicate to TV ads(45%). What the future holds? We think that YouTube will dominate and destroy Television completely.
24. 70% of the time short ads on YouTube contribute to lifting brand awareness
And you thought that users clicking on the skip button would hurt your chances?
The thing is:
Done right, short ads will engage the user.
How many times have you pressed on an ad because it intrigued you? We bet it is more than once. Digital marketers need to focus on creating creative ads and conveying their message on a personal level to the customer instead of the robot “Hey, wait, look at this, shiny!” type of ads.
25. YouTube is showing more pre-roll ads than before.
AdAge noticed a change in the trend of YouTube’s showing of ads. Pre-rolled YouTube increased ads have been observed as a major change from the previous model. Additionally, they state that YouTube’s strategy is to show as many pre-roll ads as possible, so they create an uninterrupted viewing experience for the user.
Be honest, you like that change, right? We love it!
26. Brands on YouTube have an average of 2.4 channels.
BroadChannel’s Brand marketing through Youtube statistics reveal that brands, on average, upload a video to YouTube every 18.5 minutes and have an average of 2.4 channels. More channels from the same brand? Well, the idea is to reach different users with different interests! The top 100 global brands generated 40 billion views in the last year, 45% more than last year.
27. How-to search queries have increased by 70% from the previous year.
Also, the official Youtube marketing stats and facts state that there are more than 100 million hours of how-content on the platform. Who wouldn’t think that there is an answer for everything on YouTube?
28. The most YouTube subscribed channel is T-Series with 124 million subs.
T-series offers a wide range of content, such as film clips, trailers, and music videos. The second most subbed channel goes to PewDiePie with 102 million subs.
Sound familiar? We are talking about the most famous YouTuber in the world, after all. He is a bit controversial, and his videos contain gaming, live stream, and vlogging content.
29. The most YouTube searched queries in the US are “pewdiepie” and “markiplier.”
Again, we see the most famous YouTuber as the most searched query. Admit it, his videos are running in the background while you’re reading this article. The most recent Youtube stats show that the word “pewdiepie” is the most searched 3,860,000 searches per month, followed by “markiplier,” who is a comedian and Youtuber.
30. YouTube will gross $5.47 billion in 2020.
YouTube is not only growing with users and creators but with revenue numbers as well. Statista’s Youtube marketing facts reveal that YouTube this year will increase its advertising revenues from $4.96 billion in 2019.
31. 35% of US users watch YouTube several times a day.
Youtube marketing stats and facts from Statista state that 35% of mobile users watch video on YouTube several times a day. On the other hand, 21% state that they watch once per day, while 26% of users state they do it several times per week. Only 2% of users indicate that they watch a couple of videos per month.
32. The average cost-per-view for YouTube video ads is $0.010 – $0.030.
Recent Youtube marketing stats reveal that the average cost per view for an ad is between $0.010 – $0.030. That means if you get 100,000 viewed ads, you might spend between $1000 – $3000. If you come from an industry that sells expensive products and services, you can up the amount and generate better ROI.
33. Users spend an average of just over 12 minutes on YouTube.
YouTube Marketing Statistics that come from Alexa state that the average visitor spends 12,5 minutes on YouTube in 2020. That’s minute more than the average spend of last year, which was 11,4 minutes.
34. The top 10% of the most popular YouTube videos generate 79% of the views.
If you think that getting views on YouTube is easy, you are dead wrong. Pew research stats about YouTube reveal that 10% of all channels produce 70% of all the content on YouTube and take 79% of all views.
35. In the US, 81% of parents turn to YouTube to provide content to their children.
Modern times bring modern trends. Even if speech pathologists do not advocate parents to use YouTube as a way to entertain their kids, more than 80% of parents still do. From baby shark to learning the numbers and the alphabet, kids can have real educational fun on YouTube. Even if there were some controversies with the Momo videos, parents still find YouTube as a way to keep their kids busy while they do other chores.
36. Having one of the top 3% of YouTube channels does not make you a millionaire.
Even if you have close to a million subs, you won’t make a lot of cash. Recent YouTube marketing stats show that the average revenue for the top 3% of channels is not more than $16,000. That’s like $4000 more than the official federal poverty line in the US!
So, What Does it All Mean?
YouTube is the future of marketing. As the audience gets bigger, the amount of marketing potential for your business becomes greater. Google will tweak with the algorithm as much as it can, but the fundamentals always remain the same.
So, don’t let the competition scare you. Video marketing is most effective when you are using the right methods and possess valid data like the YouTube marketing statistics we presented in this article.
Now, you know the most significant trends, demographic data, and user’s behavior on the platform. It’s up to you to make the best of it and create a video marketing campaign that will expand your business!