24 Brilliant Visual Content Marketing Statistics
Before we dive right in and show you some of the best visual content marketing statistics out there, you may be wondering what exactly this term means. You may even be unfamiliar with the word ‘content marketing.’ For those who are unsure, here’s a quick rundown.
In its most basic form, content marketing is a way to reach prospects and customers. Although its most common forms are things like blogging, podcasts, videos, social posts, and articles, it could be anything that helps your customers engage with your brand.
As part of the content marketing umbrella, we now have ‘visual content marketing.’ This is something which describes the use of visuals or images to convey information, attract people to your website, social media, or indeed anything you use to advertise your business.
There are lots of exciting ways that brands can use visual content marketing techniques to get their message heard. These include infographics, audio, video content, or imagery.
The various visual content marketing stats out there are impressive. Have a read through our latest article to learn how to make the best use of visual content marketing in your business.
Crucial Things You Need to Know About Visual Content Marketing (Editor’s Pick)
- Landing pages containing videos improve conversions by 86%.
- Around 80% of readers skim content rather than reading it fully.
- More video content is uploaded to YouTube in one month than what major US TV networks have broadcast in the last three decades.
- Articles containing one image per at least 75 words will be shared twice as much as ones using fewer images.
Essential Visual Content Marketing Facts and Stats
1. 90% of information received into the brain is visual, and 65% of people learn visually.
(Source: McKnight Kurland)
We’re not saying that there’s no longer a place for textual content. All we mean by this is that by using different types of visual content, you can promote the growth and engagement for your business rather than just use blogs or articles on their own.
2. Articles containing images are viewed 94% more than articles not featuring them.
(Source: B2B Marketing)
Visual content marketing stats indicate that by not including images in articles, your audience is less likely to read them. People view articles containing images 94% more than those without. This is because articles containing images are a quick way to evaluate the quality of content.
Texts that lack graphics can appear to be lacking in effort, which encourages readers to skip the content altogether. The same thing can also happen when authors use stock images instead of custom graphics.
3. Video placed on landing pages helps increase conversion by as much as 86%.
Videos aren’t the cheapest forms of content out there to produce, as shown by some of the statistics about visual content marketing. However, in our opinion, the added expense is worth it. This is because good videos can really deliver.
Videos can be used in a variety of formats such as explainers, demonstrations, and even customer testimonials. Just make sure that your videos are of a similar style and ethos like your brand itself.
4. Infographics are shared up to three times more than other types of content.
(Source: Jeff Bullas)
Compared to other types of visual content, infographics are shared up to three times more. Something you may already know if you’re familiar with up-to-date statistics. If you’re not sure how to go about creating them, you can use a graphic designer. However, creating basic infographics is relatively straightforward using web-based editing software.
5. Although memes have an engagement rate of roughly 3% or less, they can be effective if used properly.
Memes have come a long way since they first came around in 1976. They came about as a way to describe an idea that could replicate into different meanings from person to person. Today, they are seen all over the internet in the form of images with funny captions.
Originally used as a form of humour by college students, they have exploded in popularity and are now recognized as a quirky yet easy way to create any type of visual content. So if your brand has a young audience and you’re looking to stand out from your competitors, a meme could be just the ticket, as backed by stats on visual content marketing. Just make sure they’re appropriate and something your audience is likely to engage with.
6. Presentations are 43% more persuasive if they use imagery.
(Source: Neil Patel)
Presentations are no longer a tool confined to stuffy boardrooms. Anyone can share presentations with tools such as SlideShare, for example. Faced with a topic that is complex and can’t be represented adequately in an infographic? A presentation is the next best thing to communicate and inform your audience. Just make sure the design is consistent, the sources are reputable, and that the text has been carefully proofread.
7. The human brain processes images up to 60,000 times faster than text.
(Source: Thermopylae Sciences and Technology)
People can respond to and process visual information more quickly compared to other types of information. This is because humans prefer visual content by their very nature.
Businesses that deal with complex data can visually present it to make it more understandable for staff, according to the latest visual content marketing trends. As a consequence, decision making is more likely to be accurate and quicker, while collaboration and formulating new ideas would be also improved.
8. Around 80% of readers skim content rather than read it properly.
(Source: Poll Everywhere)
A study conducted by Webdam revealed that only 20% of people read content thoroughly. Of these people, only 28% will read the material before leaving the page. Ultimately, this means that most people don’t digest content in detail. For this reason, up to 29% of all marketers reuse and repurpose content rather than produce new pieces.
9. 65% of people are still able to recall visual content, even after three days.
(Source: Jeff Bullas)
In contrast, only 10% of written information can be retained after the same period, as backed by visual content marketing trends for 2019. The lesson here is to invest more time in creating visual content for your key takeaways or essential information. This can be achieved by creating simple graphs, charts, or infographics.
10. People follow visual instructions 323% better than written ones.
(Source: Small Business Big Marketing)
This means that visual content is three times easier to understand than written content. So consider using infographics and images to get your point across to your audience.
11. 62% of buyers watch video reviews before purchasing products.
(Source: Unboxing Reviews)
Being able to see a product live in action can never be replicated through a written review. As well as getting your products in front of potentially millions of people, product demonstration videos also help make your brand appear more easier to understand. This makes it seem more genuine and authentic.
12. Users spend 10% more time looking at photos than reading text.
(Source: Nielsen Norman Group)
A study was conducted to discover how long users spend browsing different parts of a web page. It was found that most users focused on viewing photos rather than reading text. This indicated that most users required a quick overview of the page rather than reading it in detail.
Moreover, it was also found that users didn’t respond well to stock imagery. By keeping your content to-the-point featuring authentic images, you’re better guaranteed to maintain the viewer’s attention.
13. Facebook posts featuring visuals achieve a 37% better engagement rate.
(Source: Jeff Bullas)
Facebook posts featuring images result in up to 40% more interaction and engagement than posts without them. One reason for this might be that it’s much more engaging viewing a post featuring images than text on mobile devices.
14. Twitter posts are retweeted up to 1.5 times more when they include visuals.
It’s been shown that Tweets containing images can achieve up to 150% more retweets than those not containing images. This is because posts containing images take up more screen space and are more attention-grabbing. More generally, engagement levels between Tweets containing images and text alone vary drastically.
15. Over 15 billion videos are viewed each day on Snapchat and Facebook.
(Source: Business of Apps)
If you have a video that you want to be seen by a broad audience, consider posting it to Snapchat or Facebook. In just one day, both these platforms achieve over 15 billion views, as verified by visual content marketing statistics for 2019. This is more than twice the size of the entire human population! While this stat is surprising, the number of videos you may watch daily may put it into better perspective.
16. Instagram users have engagement 15 times higher than Facebook users and 20 times higher than Twitter users.
(Source: Our Social Times)
No one can deny that Instagram is a vast social network. Around 57% of its users access the site daily, 60 million new photos are uploaded every day, and there are over one and a half billion new likes each day. Yet, only 28% of marketers use it to grow their business.
Considering this fact, there is a massive potential in its uptake, especially when you realize that brands with over 100,000 followers have managed to grow by 173% in the last two years.
17. Videos on LinkedIn are five times more likely to start a conversation than other networks.
(Source: Digital Doughnut)
There are lots of different video formats that can be uploaded to LinkedIn. From company updates, office tours and presentations to recruitment videos, behind the scenes footage, and even case studies. Video is the ideal way to build an engaged and local audience.
Use how-to videos to achieve ultimate success on LinkedIn. They can help to position you as an industry leader.
18. 45% of people watch more than 60 minutes of YouTube videos per week.
Looking for good reasons to upload your businesses videos to YouTube? Keen to join the 87% of other marketers making use of the platform? Well, you’ll be pleased to know that according to visual content marketing statistics for 2019, YouTube has over a billion users in total, 45% of whom watch over an hour of videos a week.
Each day, over 500 million hours of videos are viewed through this platform. That said, if you want to get your message out to a broad audience, upload a video to YouTube.
19. Visual content creators make original graphics and illustrations because 40.2% of marketers believe original content performs the best.
(Source: Business 2 Community)
Statistics on visual content marketing show that using stock imagery in blog posts results in poor engagement. A study indicated that only 12.5% of people engage with such posts. Make sure to use plenty of authentic visuals within your posts to engage your readers and get them to spend more time on your page. This alone will also help reduce your bounce rate.
20. Visual content creators make their own original visuals, which is something that 30% of all marketers do nowadays.
(Source: Jeff Bullas)
In the past, many marketers relied on graphic designers to create visuals such as social media photos, videos, and infographics. Thanks to tools like Canva, more and more marketers are doing this task themselves due to the easy to use nature of these applications. This means that virtually anyone can have a go at creating their own graphics, albeit, with mixed results.
21. The number of shared blog posts doubles by including an image every 75-100 words.
Using multiple images in blog posts helps to break up the text and make it easier to read. Bloggers are latching onto this. The 2017, in particular, was a record year when there was the highest increase in the number of bloggers using multiple images in their articles. This represented a 30% increase from the previous year.
22. Nowadays, 74% of marketers create visual content for social media platforms by themselves.
Although 74% of all marketers now use visual content on social media, many still use GIFs or generic stock imagery, according to recent statistics. Uploading original and valuable content is the only way to get your brand noticed and improve engagement. Facebook and Twitter are rammed with rubbish content. Make it your mission to produce something authentic.
23. Around 51% of B2B writers prioritize the creation of visual content over other tasks.
It appears that business to business writers see the value of including visual content in their work. So much so that they are prioritizing this much higher than other marketing-related tasks.
24. Online design software has experienced an increase in use by 60% in recent years.
Marketers are relying less and less on graphic designers. In fact, only 9.8% of them say they use a contract or freelance designer. This is a massive drop of 150% since 2016. The reason for this is due to the increased use of online graphic design software.
Up to 32% of respondents in a 2016 study said they use this option rather than outsourcing. This explains why up to 42% of marketers admit spending less than 10% of their budget on visual content creation. This represents a fall of 31.6% since 2016.
How to Achieve Success with Visual Content Marketing
The first thing we will say is that if you’re not using video in your marketing campaigns, then you’re missing out. Including video on landing pages is a proven way to improve conversions. As far as social media is concerned, a mammoth amount of videos are viewed each day on Facebook and Snapchat, and using video on LinkedIn is a proven way to begin a conversation. Around 45% of people watch over an hour of video on YouTube every day.
For better success with blogging, use original images and infographics for more effective posts and higher levels of sharing. While the creation of graphics can be outsourced to a designer, you can complete this task by yourself, thanks to online design tools like Canva.
Also, using original graphics on social platforms like Facebook and Twitter results in better engagement. Ultimately, if you’re looking for fantastic levels of engagement, consider using Instagram, which is accessed daily by 57% of its users, according to the most up-to-date visual content marketing statistics.
What is visual content marketing?
Visual content marketing refers to the use of infographics, photos, videos, and presentations to promote and grow your business. Video is arguably the most effective type of visual content marketing, and despite sometimes being expensive to produce, it can really deliver results. Infographics are a better choice for blogs than generic stock photography, or if you’re looking to communicate something more complex, presentations are the strongest choice.
Why is visual content important?
Visual content is important because people process visual information much quicker than text and can also recall it better over a longer period. Moreover, people follow visual instructions better than written ones. When reading blogs, most people spend more time looking at images and skim the text. Images are particularly important, and original graphics gain more attention than stock photography.
How important is visual content?
Visual content is very important, especially as far as social media is concerned. It’s proven that people engage and interact more with Facebook and Twitter posts which include images. Moreover, Instagram, Snapchat, and Facebook receive unprecedented engagement for visual posts. Posting a video on LinkedIn still remains one of the best ways to start a conversation on the platform, and 45% of people report watching over an hour of videos on YouTube every week.
What does a visual content creator do?
A visual content creator designs original graphics for social media, video, and blog posts. Infographics are particularly common because they are more effective than text alone. Due to factors like limited budget or time, many marketers outsource visual content creation but recognize its importance in improving engagement, time, and bounce rate on their platforms.
- McKnight Kurland
- B2B Marketing
- Jeff Bullas
- Neil Patel
- THERMOPYLAE SCIENCES+TECHNOLOGY
- Poll Everywhere
- Small Business Big Marketing
- Unboxing Reviews
- Nielsen Norman Group
- Business of Apps
- Our Social Times
- Digital Doughnut
- Business 2 Community