instagram marketing statistics - featured image

32 Powerful Instagram Marketing Statistics

By Blog


With all the Instagram marketing statistics available to date, it’s undeniable how social media is changing the game for entrepreneurs and business owners alike. Being in today’s highly competitive market and digital age requires an effective marketing tool that allows you to reach more of your target audience. And guess which tool can do just that? Well, you guessed it right — Instagram. 

Sure, we haven’t come to the point where Instagram is hailed as the best marketing tool ever. But who knows, maybe we’ll get there in time. When you consider the latest Instagram marketing statistics, it’s evident that this social networking service is worth including in your current or future marketing campaigns. Just a piece of advice – you may also want to explore other social media platforms for marketing purposes as well. 

Increased brand visibility, high engagement levels, and easy marketing are just some of the many benefits of incorporating Instagram in your campaigns. And if these perks aren’t enough to convince you in using the said platform, then the following stats and facts will surely change your mind.


Instagram Marketing Stats and Facts (Editor’s Pick)



  • There are currently 1 billion monthly active users on Instagram. 
  • 72% of Instagram users reportedly bought a product after seeing it on the app.
  • Collection Ads on Instagram can increase conversions by 6% or more. 
  • Instagram’s overall engagement rate reached 1.6%, surpassing Facebook and Twitter with an overall engagement rate of 0.09% and 0.048%, respectively.


Fun Instagram Facts (2019)




1. Instagram ranked 10th for the most popular Google searches.

Along with Facebook, YouTube, Amazon, and Google, Instagram is featured in the top 10 Google queries in the third quarter of 2019. Although the first four applications are all ahead of Instagram, the booming popularity of this photo- and video-sharing platform cannot be denied. 

2. Instagram is the second-most downloaded free app on the Apple app store.  

The latest Instagram facts and statistics show that the platform is the second-most downloaded free app in the Apple app store, just one rank behind YouTube. Hence, it can be inferred that Instagram continues to entice new users.   

3. There are currently 1 billion monthly active users of Instagram.

As if the first two facts weren’t enough to tell people how popular Instagram really was, the most recent statistics reveal that the platform currently has 1 billion monthly active users. With this huge audience, Instagram is considered an excellent platform for showcasing your business or brand.    

4. Most Instagram users are 13–29 years old.

According to Instagram demographics, 72% of Instagram users are 13–17 years old while 64% of 18 to 29-year-olds use the platform. From this data, it’s clear that Instagram is popular primarily among young people. 

Nonetheless, Instagram has a diverse user base. But if your target audience mainly includes the younger generations, then Instagram could be one of your most valuable marketing tools. 

5. In the US, there are 110 million Instagram users. 

Americans are considered the largest Instagram audience. Interestingly, this is only 11% of the platform’s one billion active monthly users; 82% of its user-base is from countries outside the US.  

6. There will be 112.5 million US Instagram users by 2020, according to Instagram statistics. 

Although Americans only represent 11% of all the Instagram users, this particular audience is expected to grow continually throughout the years. Approximately, there’s a 5.4% increase in the number of US Instagram users (per year) and it is forecasted to reach 112.5 million by 2020. 

7. The top three countries with the largest Instagram audience are the US, Brazil, and India.  

As previously mentioned, the United States has the highest number of Instagram users (sitting at 110 million), followed by Brazil with 70 million users, and India with 69 million users, according to Instagram stats

For businesses with target audiences residing in any, or all of these countries, exploring Instagram for marketing purposes can be well worth your time. Reaching a massive number of people is possible just by making a business account on this platform.    

8. The number of women using Instagram globally is slightly higher than that of men.

Based on the data gathered last April 2019, 52% of Instagram users are women while 48% of them are men. From this statistic, it can be surmised that genders are evenly distributed on this platform.




Instagram Marketing Statistics




9. 60% of adult Instagram users in the US visit the platform several times a day.  

So what makes Instagram such a great marketing tool? Well, as this statistic shows, if you’re targeting adult US consumers, your audience could be using the app multiple times a day. To be exact, that’s 60% of US Instagram users aged 18-29. 

Meanwhile, 76% of the users in the same age group reported that they use the app on a daily basis. Now, all you have to figure out is the best time to post on Instagram — you can find more on this under the “Instagram engagement statistics” section of this article.

10. According to 73% of US teens, Instagram is the best way for retailers to reach them regarding new promotions and products.

Using Instagram ranks as the number one method for brands to communicate about their new offers, that’s according to 73% of teenagers in the US. Other methods that are also exceptional for brand communication, as perceived by the same audience, include Snapchat (49%), Email (37%), and text messaging (34%).  

11. Every week, brands post an average of 2.5 Instagram Stories. 

Instagram Stories is a feature within the app that can be used to post images and videos in a slideshow format, available only for 24 hours. As this Instagram engagement stat suggests, several brands now use this feature, posting an average of 2.5 Stories per week. 

12. 72% of Instagram users reportedly bought a product after seeing it on the app.

Aside from being a photo- and video-sharing platform, Instagram is also becoming a space for shoppers, thanks to the app’s shoppable posts. Taking advantage of shoppable posts is a smart move as you can redirect Instagram users to your site. According to Instagram marketing stats, 72% of Instagram users purchased a product after seeing it on the app. This means that shoppable posts could be the secret profit booster you’re looking for. 

13. Instagram provides 10.7% of social referral share to ecommerce sites.  

This is not a relatively huge number compared to Facebook with 80.4% of social referral share to ecommerce sites. Still, Instagram takes second place with 10.7%. Pinterest takes the third spot with 8.2%, followed by Reddit and Twitter at 0.4% and 0.3%, respectively. 

14. The most popular form of Instagram video content is how-to-tutorials.

Engaging videos are no doubt appealing to the market, especially the ones that offer new information. This supports the current Instagram marketing statistics saying that how-to-tutorials are among the most popular form of Instagram video content today.

15. 69% of marketers plan to increase their Instagram activity for the next 12 months.

Since Instagram is far too popular to dismiss, an increasing number of people are exploring its potential in the marketing scene. In fact, 69% of marketers say that they would be increasing their Instagram use for the next 12 months.



Instagram Advertising Stats




16. Instagram has two million monthly advertisers. 

With two million monthly advertisers, Instagram proves itself as a platform for advertising efforts and paid reach. If you scroll through your Instagram feed, you’ll see ads in photos, videos, and even Stories.  

17. Instagram’s advertising can potentially reach 894.3 million users.

In the third quarter of 2019, a recent study showed that Instagram’s advertising represents a 5.9% increase every quarter. This could potentially lead to an advertising reach of 894.3 million users, and that’s 14% or 52.9 million adults aged 13 and above, according to these Instagram ads stats.

18. 31% of Instagram ad budgets are spent on Stories.     

According to US senior ad buyers, 31% of their Instagram ad budget is allocated to Stories, while the Newsfeed gets 69% of the budget. 

19. By 2020, Instagram’s ad revenue will reach $12.32 billion. 

Many brands are feeling confident in Instagram’s conversion ability, especially now that the app’s ad revenue is on the rise. Based on the latest Instagram ads statistics, the app is expected to earn $12.32 billion by 2020 which is quite a huge leap from its ad revenue of “just” $9.08 billion in 2019.  

20. 38% of marketers are using Instagram’s ad platform. 

Marketers are also trusting the credibility of Instagram when it comes to boosting advertising efforts, judging by the 38% of users on Instagram’s ad platform. 

21. Collection ads on Instagram can increase conversions by 6% or more. 

As this Instagram stat suggests, Collection ads can boost over 6% in conversions with a 42% lower conversion cost. Collection ads blend product catalogs and videos, and they also allow consumers to make direct purchases from the ad. 

22. 60% of Instagram users view Stories with the sound turned on. 

Using this data, businesses or advertisers may want to use Stories and Stories ads accordingly. And that means adding sound to your content for more audience impact. More precisely, 60% of the users will appreciate it as they view Stories with the sound turned on. For the other 40%, you can make them turn the volume up by putting stickers or captions on Stories that tell them to do so.



Instagram Business Statistics




23. Eight out of ten accounts follow a business on Instagram.    

Around 80% of Instagram users today follow businesses on this app. By having an Instagram business profile, businesses will have an almost guaranteed following on this platform. 

24. 200 million users visit at least one business profile on Instagram every day. 

There are 200 million Instagram users who visit at least one business profile daily. If you’re still not on this platform, you’re clearly missing out. 

25. 60% of Instagram users show more interest in a product or brand after seeing it in Stories.  

Instagram for business statistics revealed that by using Stories, it’s possible to influence the purchasing decision of individuals. Namely, 62% of them said that they became more interested in brands or products after seeing them in Stories.

26. Every month, 60% of businesses use an interactive element in their Stories.

Businesses have taken various steps to make their Stories more engaging. These include using interactive elements like @-mentions, various stickers, and location tags. To be specific, 60% of businesses are already using these elements for their Stories each month. 

27. Every month, more than 150 million people communicate with businesses via Instagram Direct.  

Instagram has a Direct Inbox where businesses and followers can exchange messages. Every month, over 150 million users converse with businesses through direct messages; one-third of these begin on Instagram Stories.




Instagram Engagement Statistics




28. The best time to post on Instagram is between 10 AM to 3 PM during weekdays.

It’s important to note that brands have their own unique audience. Hence, the best times to post on social media may vary. However, a recent study shows that the highest level of Instagram global engagement happens during weekends between 10 AM and 3 PM. 

29. Instagram videos are 38% more engaging than images.

Instagram video statistics show that, for boosting Instagram engagement, you want to do something more than just uploading photos — share videos instead. The latest data revealed that Instagram videos are more engaging than plain images. Videos receive 38% more engagement than photos. In addition, the amount of comments on Instagram videos is 2.1 times higher than image posts. 

30. One-third of the most-viewed Instagram Stories are from businesses. 

Instagram popularity statistics cannot emphasize enough how important and powerful Stories are. One-third of the most-viewed Stories are from businesses, and a growing number of brands are also joining this trend. In connection to this, 96% of US marketers are planning to continue using Stories ads in the next six months. 

If you’re not using Stories yet, think of the 500 million daily active users of Instagram Stories. They are currently on the rise. Therefore, ignoring such a huge audience may not be the smartest move for businesses and brands alike.

31. #love is the most popular hashtag of all time.  

Hashtags are popular for most social media platforms, and Instagram is no different. Instagram marketing facts suggest that these hashtags can boost engagement or make an Instagram marketing campaign go viral. The most popular hashtag of all time is #love. Other popular hashtags include #instagood, #photooftheday, and #fashion. 

32. Instagram’s overall engagement rate reached 1.6%, surpassing Facebook and Twitter with an overall engagement rate of 0.09% and 0.048%, respectively. 

The median engagement of Instagram is 1.6% across all industries. This is 33 times higher than the average engagement rate of Twitter and 17 times higher than Facebook.


Wrapping It Up


Instagram is indeed a one-of-a-kind platform that is built for both personal and business purposes, as demonstrated in our Instagram marketing statistics. If you thought Instagram was used primarily for posting pictures and videos of your personal adventures or the food you eat, think again!

As shown in the stats above, this photo- and video-sharing platform is much bigger than it looks. By offering a lot of opportunities to business owners, social media marketers, and advertisers, Instagram and its users will continue to grow. Remember, with proper use of the platform, businesses can increase their reach, get more leads, and turn potential customers into loyal shoppers. 

Luckily, it’s a lot easier for businesses to craft effective Instagram marketing strategies today. At any rate, you can always come back to these Instagram marketing statistics for guidance to help you in your quest.





Leave a Comment

Your email address will not be published.

We use cookies to improve your experience on our website. By browsing this website, you agree to our use of cookies.

Sign in


Sign Up


Forgotten Password


Job Quick Search