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15 Unbelievable Inbound Marketing Statistics

By Blog

Inbound marketing has become the alpha and omega of growing your business nowadays. Among various strategies that you can use to this end are email marketing, social media management, content creation, search engine optimization (SEO), and so on. 

Now:

The reason why inbound marketing statistics can and should be your best friend is twofold. 

On the one hand, new technologies keep springing up by the day, causing differing effects from the usage of each strategy. 

On the other, as a result of these new technologies, customers’ behavior also fluctuates. 

So, the statistics we’ve outlined for you below are there to point you in the right direction and help you get the most out of your marketing efforts. 

Let’s dig right in.

Insightful Inbound Marketing Stats (Editor’s Pick)

  • Inbound marketing generates 54% more leads than traditional outbound marketing methods. 
  • Inbound marketing generates higher quality leads for sales, according to 59% of marketers.
  • Inbound marketing generates a positive ROI for 79% of companies that have a blog.
  • 90% of people have not made up their minds about a brand before conducting any type of search online.
  • 61% of customers are not only more likely to buy, but feel better overall, about companies that provide custom content.
  • 8 in 10 business decision-makers prefer to receive information in the form of a series of written articles instead of an advertisement.
  • 44% of B2B marketers have a documented inbound marketing strategy.
  • Finding vendors by performing a Google search is a habit of 83% of online tech buyers.
  • Before contacting a sales representative, the average buyer goes through 3 to 5 different pieces of content online.

Inbound Marketing Statistics Overview

1. The most difficult organic SEO strategy is link building, according to 65% of marketers.

(Venture Harbour)

Statistics for inbound marketing reveal that SEO is far from being dead, despite popular belief. Organic SEO, in particular, has always been tricky to do right, especially when you factor in link building as a massive part of that. 

You have to dig in and create content that people will want to link to, meaning you’ll have to earn your links. 

And it gets even more complicated: 

When you’re looking to rank high across search engines, it’s no longer a game of mere quantity. Today, it’s all about the quality of your link profile that gets you high rankings. 

Key takeaway: 

You need to put all your energy into producing content that offers actual value to consumers and promoting such content in a way that will ensure maximum engagement.

2. Inbound leads cost 61% less than outbound leads.

(Invesp)

If you take a look at inbound vs. outbound marketing stats, you’ll notice a significant discrepancy in cost per lead. You’re able to save more than $14 per every newly acquired customer if you focus solely on inbound marketing strategies. 

While outbound marketing also has its perks, cost-effectiveness is not one of them. So, you should go with the smarter choice and rely on inbound marketing.

3. Conducting independent research online is a habit of 68% of B2B customers.

(Weidert Group)

Statistics about B2B inbound marketing reveal online is where you’ll have your best shot at scoring the most B2B leads. 

At the same time, online is also where you’ll face your fiercest competition, meaning you’ll need to develop an edge to attract the numbers over. 

While you can do that using any given number of strategies, we advise that you place your highest confidence in well-crafted content that provides actual, usable value to your readers and prospects. 

4. More than seven out of ten users of search engines do not scroll past the first page of results.

(Sales Artillery)

Inbound marketing stats confirm yet another widely known, though often questioned fact: 

Ranking high in search results can make or break your business. We’ve already established that the majority of your inbound marketing battles will take place online. So, it’s absolutely crucial that you find your site as close to the top of the search results. 

5. Inbound marketing generates 54% more leads than traditional outbound practices.

(In Technic)

According to inbound marketing statistics 2019, you’re able to double your lead generation efforts by devoting more time to inbound marketing practices. 

And that’s not all:

Did you know that you’re also able to double the average conversion rate of your website from 6% to 12% with inbound marketing? 

Or, that this year, a total of 85% of marketers were using inbound strategies, unlike last year when only 60% were fans? 

These stats clearly show the numerous advantages of inbound versus outbound.

6. Inbound marketing results in a positive ROI for 79% of companies that have a blog.

(Social Media Today)

HubSpot inbound marketing statistics show that inbound marketing practices have additional benefits to a business outside of lead generation and growth. 

If you take the time to go through all of our stats and invest in inbound marketing, it is likely to become one of the best decisions you’ll have made for your marketing efforts. 

7. Finding vendors by performing a Google search is a habit of 83% of online tech buyers.

(93x Agency)

ROI statistics on inbound marketing are far from the only type of data you should be taking into account. Ranking high is the quintessential result and the most significant benefit that goes on to generate a positive ROI down the road. 

8. Inbound marketing generates higher quality leads for sales than outbound marketing, according to 59% of marketers.

(Iron Paper)

Statistics on the success of inbound marketing reveal that only 16% of marketers believe outbound marketing still manages to outperform inbound marketing practices. Compared to the initial stats, an additional 26% resulted from sales as self-sources leads. 

9. On average, B2B marketers make use of 13 different inbound marketing tactics at the same time.

(Impact BND)

This is huge!

According to a report by the Content Marketing Institute on the statistics on inbound marketing effectiveness, the best approach to an effective inbound marketing strategy is diversification. 

For example: 

Most marketers typically combine social media, e-newsletters, blogs, and the like, but you shouldn’t feel the need to limit yourself. Video is the next golden goose in inbound B2B marketing, according to 63% of marketers. 

Bottom line:

Give several combinations a try until you find the one that works best for you.

10. 8 in 10 business decision-makers prefer to receive information in the form of a series of written articles rather than an advertisement.

(Smart Bug Media)

Inbound marketing facts show that advertisements are very often frowned upon in comparison to blog posts and pages. 

Ads can often appear to be intrusive to on-site experience to something as simple as visually impairing browsing through content. Instead, you should try planning out a series of articles that combine to make up a series focusing on a particular topic or service/product you’re offering. 

At the same time, adding pictures or videos to break up the blocks of text further contributes to the overall on-page experience. 

11. Before contacting a sales representative, the average buyer goes through three to five different pieces of content online.

(Articulate Marketing)

Furthermore, stats on inbound marketing also demonstrate that, unless they’re at least 57% certain they’re going to make a purchase, B2B consumers don’t reach out to businesses at all. Not only are the vast majority of customers nowadays self-educating, but among them, B2B buyers seem to be a particularly discerning group. 

In other words: 

The customers of today don’t wait for you to tell them what to buy or what to think – they’re figuring that out for themselves. 

12. A documented inbound marketing strategy is already in the arsenal of no less than 44% of B2B marketers to date.

(Crush My Market)

What does this mean for you? 

Well, according to such inbound marketing success statistics, you’re late to the party if you haven’t started benefiting from inbound marketing just yet. 

There’s a critical consideration to keep in mind here: 

In addition to everything we mentioned previously, it’s the early adopters of popular strategies/methods/breakthroughs/technologies and the like that always benefit the most in the long run. 

13. 61% of customers are not only more likely to buy, but feel better overall, about companies that provide customized content.

(Zion Solutions)

Statistics on inbound marketing effectiveness suggest that personalization of content drives traffic, conversion, and, ultimately, sales significantly higher than generic content. In the land of inbound marketing, content is king, and the more personal your content feels, the more it is likely to help you achieve better sales. 

Think of it this way: 

If you’re interested in purchasing a nice pair of leather boots but every single ad you see about them keeps interfering with their HD close up pictures, you’d be annoyed, right? 

Custom content equals more trust, which leads to sales. It’s as simple as that.

14. Relevant emails drive 18 times more revenue than generic and broadcast emails.

(Impulse Creative)

When it comes to facts about inbound marketing, it’s no secret that a very high percentage of marketers around the world prefer to use email in their inbound campaigns. 

But merely making use of email isn’t enough: 

As with all other types of content, you have to add a personal touch as the cherry on top. When you’re composing your email, make sure you take the time to state your prospect’s name, address them personally, put a call to action at the end, and highlight your overall message as best you see fit. Keep it short and sweet but long enough to pique interest. 

15. 90% of people have not made up their minds about a brand prior to searching online.

(Zimmer Communications)

If you’re comparing digital marketing vs. inbound marketing stats, you should be aware of the danger of driving your potential customers away and over to the competition. 

How? 

It’s simple: 

When people conduct any kind of online search, they’re usually looking for precise information or answers to particular questions. So, appeal to your potential clients by establishing yourself as an authority thanks to relevant, comprehensive content.

FAQ

Q: What does inbound marketing mean?

A: Inbound marketing is a business methodology that involves crafting valuable content that addresses the current needs and problems of your ideal clients. In doing so, you’re not only attracting qualified prospects to your business but also building credibility and trust at the same time. 

Q: Is inbound marketing effective?

A: Yes, inbound marketing is beneficial – if you do it right. To prove the point, in 2019, 85% of marketers were using inbound strategies, up from 60% in 2018 inbound marketing statistics reveal.

Q: What are the five fundamentals of inbound marketing?

A: The five fundamentals of inbound marketing involve contacts, buyer personas, buyer’s journey, goals, and content. 

Contacts are important because inbound marketing is always-customer-centric. Check-in with your existing clients regularly and ensure this activity is your top priority. 

When it comes to buyer personas, it’s essential to know that the categorization of customers is the main reason for creating such classifications. Examples of these factors can be the type of services and products they used to prefer, the type of professionals they are, the specific type of service or product they are currently looking for, and the like.

Buyer experience is the make-or-break part of every inbound marketing strategy. There are three stages of a buyer’s experience that are crucial for your conversion: awareness, consideration, and decision. Creating any type of marketing material means that you first must understand not only the kind of customers you’re dealing with but also their current stages. Lastly, you have to figure out the best way to promote your content to grab their attention. 

Business goals have to do with timeliness, relevance, attainability, measurability, and specificity. 

Lastly, content is the final fundamental factor of inbound marketing because content is king. But, not just any material is enough. Your contacts are your most valuable asset, and your content must be customer-centric. 

Q: What are inbound marketing tactics?

A: The best approach to an effective inbound marketing strategy is diversification. For example, most marketers typically combine social media, e-newsletters, blogs, and video.

Q: What is considered inbound marketing?

A: Inbound marketing is a marketing strategy that makes use of various forms of pull marketing. Examples of these forms include social media, SEO, events, blogs, content marketing, and the like. The end goal of using the previously mentioned forms is to attract new businesses by creating and spreading brand awareness. 

Conclusion

As a marketer, inbound marketing is what you should be focusing on if you’re looking to compete against business giants and level the playing field. 

Inbound marketing statistics are clear:

Now is the ideal time to start (or continue) cultivating SEO-optimized content, as this practice can improve your credibility and brand awareness on the market. Eventually, a better reputation will result in more conversions, paving the way for better customer relations. 

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